If you’re familiar with the back-end of a Google AdWords account, you’re probably aware that things can get messy very quickly if they aren’t structured properly from the start. As the account structure is the backbone of all your AdWord campaigns, you want to make sure that you set it up the absolute best way … Read more
A big challenge and common (and great) unanswered question: how to target businesses and not retail customers with AdWords. One way is to target using keywords, such as “wholesale,” or “for business.” This helps assume it’s a business in the keywords search query. This simple method helps you segment out the market you’re targeting, which … Read more
How Do I Get Picture Ads on Google As Google Adwords consultant, we commonly get asked about how to use image ads on Google Adwords. Many business owners are not quite sure how or the best practices for creating image ads. Now, image ads might refer to multiple different types of Google Adwords campaigns. The … Read more
Google Analytics is a great tool to measure the success of your AdWords campaigns. It has tons of features that can help you to find out how much time visitors spend on your website and what content they are interested in. Considering the huge number of features Google Analytics offers, it is easy to miss … Read more
Are you running a Google+ campaign and your goal is to boost engagement? We collected 3 best practices that can help your advertising message stick out and get the attention it deserves. 1. What Should Your Post Look Like? First of all, your post title should be no longer than 40 characters and formatted in … Read more
Reducing Bounce Rate is a high priority for increasing conversions. It tells you how many people arrive on your site and close the page quickly, never clicking through to another page or continuing the sales process. According to gorocketfuel.com, average bounce rates fall between 26% and 70% and anything under 40% reflects a well-designed website. … Read more
If you’re using Google Shopping campaigns, you’re already familiar with the Google Merchant Center and product data feeds. However, we have collected some best practices that can make your Shopping campaigns even more successful. 1. Keeping Your Product Feed Up To Date Keeping your product feed up to date is probably one of the first … Read more
You’ve set up your AdWords account and you’re about to create your first AdWords search campaign. But before you start setting bids and budgets, take a few minutes and read through the following practical tips to make your first campaign a success and avoid some common mistakes. 1. Keyword Match Types Are Key When it … Read more
Google released many new features in the past year that you may or may not have heard from yet. We selected the most relevant AdWords updates for you. Check out what they are for and how to use them. 1. Callout Extensions Callout extensions are, as you might guess, ad extensions that you can use … Read more
Choosing the ideal campaign settings for your particular advertising goals is essential. If your settings are just not quite right for your purposes, you will never achieve your maximum potential. Therefore, take a few things into consideration before you get started on your first AdWords campaign. 1. Search Network? Display Network? Or Both? The Google … Read more
Managing a successful campaign starts from avoiding common mistakes. Check out these 4 mistakes that are ruining your adwords performance: Mistake #1: Keeping Irrelevant Keywords Including relevant keywords in your ads is a smart way of attracting the interest of potential customers. However, if your keywords lead to a landing page that is irrelevant to … Read more
4 Mistakes To Avoid For More Successful AdWords Campaigns Managing a successful campaign starts from avoiding common mistakes. Check out these 4 mistakes that are ruining your adwords performance: Mistake #1: Keeping Irrelevant Keywords Including relevant keywords in your ads is a smart way of attracting the interest of potential customers. However, if … Read more
