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PPC

Ways PPC Consultants Look for Negative Keywords

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Ways PPC Consultants Look for Negative Keywords Continually monitoring your negative keywords is incredibly important in your Google Adwords accounts. Before getting into the details, it’s necessary to define what a negative keyword is. Within your Google Adwords account, keywords are required to run any search ads. If you are already creating a Google Adwords … Read more

What Do the Top 1% of PPC Consultants Do?

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What Do the Top 1% of PPC Consultants Do?  As someone working in search engine marketing or actively involved in running your business, you may wonder what those at the top of the field in PPC do. PPC takes skill and years of experience to master.  What do skilled professional do to reach the top … Read more

Microsoft Advertising Launches Smart Campaign Mobile App Pilot

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Microsoft Advertising Launches Smart Campaign Mobile App Pilot If you are a user of Microsoft ads, you may have recently noticed a new pilot program. This pilot program allows users to manage Smart campaigns from a mobile device. Microsoft seems to be pushing this new pilot program with an active popup showing in accounts (shown … Read more

How Do You Get B2B Traffic Vs Consumer Traffic

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How Do You Get B2B Traffic Vs Consumer Traffic A common problem many businesses face is figuring out how to attract more companies to their site, while filtering out individual consumer traffic. As a Google Adwords consultant, I’ve had many clients that run into this issue. One initial consideration is whether you can serve individuals … Read more

A Google Adwords Consultant’s Recommendation

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A Google Adwords Consultant’s Recommendation To Small Business Owners Google Adwords can be a successful endeavor for many different kinds of small businesses. Google Adwords isn’t a magic switch that will definitely make you money when you first start running ads as it’s complicated. That’s why there are professionals dedicated to mastering Google Adwords. Many businesses … Read more

How Google Adwords Management Agencies Research Competitors

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How Google Adwords Management Agencies research Competitors A common technique for business owners starting their Google Adwords journey is researching what their competitors are doing. For some, this almost becomes an obsession. While you usually should be more concerned with your account than your competitors, it can help see what they are targetting. In this … Read more

Online Marketing Results Are Relative – Don’t Cheat Yourself

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“Results are relative” – don’t cheat yourself

If your client came with a product/service from your competition you could easily tell if it was good or not. However, when you move outside your realm of expertise it’s much harder to differentiate between qualities because you are not as “in” that market.

Often I find prospective clients that are “happy” with results and are reluctant to try our “Free SEM strategy session”, they believe “all is peachy in the online marketing department!” However, those who gave it a try quickly found out that their results could be a lot better and they are actually losing a lot of money advertising on Google, Yahoo and Bing.

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SEO or AdWords PPC Consulting – What’s the Difference

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To give a quick outline, SEO refers to the organic search results. These are the results on Google’s search results page (commonly referred to as SERP) that the website owner didn’t have to pay for directly. Google “crawls” the web and the websites at the top were determined to be most relevant. Google uses a … Read more

What Is a Google AdWords Consultant?

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An expert Google Adwords consultant is someone who can make Google Adwords more profitable for your business! Google Adwords is very complicated, and to the average person who doesn’t work with it full time, getting the most out of your campaigns can be a daunting task. An expert Google Adwords consultant knows the ins and … Read more

Google AdWords Is Still Alive and It’s Bigger Than Ever

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Google Adwords is still alive and it’s bigger than ever. I won’t say it’s better than ever, as there are many developments that have occurred that have made Google Adwords trickier for advertisers. There are over 3.5 billion searches on Google in a single day (based off of 2019 data). Google makes the majority of … Read more

At What Point Should You Hire A Google AdWords Management Company

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When Is a Good Time To Look Into Hiring A Google Adwords Consultant? It is never too early to reach out to a Google Adwords Consultant. As a business owner, the potential to increase the profitability of your business is always something to consider. You won’t know how a specialized Adwords Consultant can help you … Read more