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SEO

Which is Better, SEO or PPC ?

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Which is Better, SEO or PPC ? Before selecting one, you need to understand the difference between SEO and PPC. Every business owner must decide which is best for their business. SEO is also known as Search Engine Optimization, while PPC stands for Pay Per Click, and both are an important part of Search Engine … Read more

What’s the Difference Between Google AdSense and AdWords?

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What’s the Difference Between Google AdSense and AdWords? A common question from business owners or those new to digital marketing is:  “What is the difference between Google Adsense and Adwords?”  This distinction can be quite confusing.  As a Google Adwords consultant, I will explain the difference between the two.  Google Adwords Overview Google Adwords, also … Read more

SEO or AdWords PPC Consulting – What’s the Difference

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To give a quick outline, SEO refers to the organic search results. These are the results on Google’s search results page (commonly referred to as SERP) that the website owner didn’t have to pay for directly. Google “crawls” the web and the websites at the top were determined to be most relevant. Google uses a … Read more

Is it Time for You to Pay for Search Engine Optimization?

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People often get confused over whether or not they are better off spending their marketing budget on search engine optimization (SEO) or paid search advertising through Pay Per Click (PPC) or Google Adwords Support. There are a lot of different considerations to be made in comparing these options, and there is room for varying opinions. Some will be better laid out than others.

Often people don’t have a great understanding of the contrast between SEO and paid search advertising. They think that SEO is a free endeavor, while paid search is anything that costs money. That’s not really accurate. The actual difference is where the money is going. Someone has to be working on your web presence to boost your SEO, so you are still paying money. You’re just paying it to someone else, whereas in a paid search campaign you are paying Google (or Bing, or another search engine).

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SEO Checklist: The Quickstart Guide for New Websites

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Search engine optimization (SEO) is an extremely important component of website management, and this is as true for a bootstrapped startup as it is for a multimillion dollar business. Many people put hours and hours into building an attractive website that has good content, yet are frustrated when they fail to rank on Google after … Read more

How to Set Up a New Client for Google AdWords?

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A common question: do clients need to give permission to advertise their site? The basic answer is no; However, there is a bigger picture that is important to understand. Let’s walk through the basic two steps of setting up a new client for Google AdWords: AGREEMENT Sometimes consultants getting starting say their agreement verbally or … Read more

What Do Great PPC Managers Do First Thing In the Morning?

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What do successful people do first thing in the morning? Most may answer generic things like “do yoga,” “go for a run” or “eat a big, healthy breakfast”; but, when it comes to PPC Managers, we want to know the technicalities of what they do to make their job great. Before we dive into what … Read more

Questions to Ask an SEM Adwords or SEO Vendor

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We hear you, choosing an SEM or SEO consulting firm can be tough. You want to make sure they tailor their services specific to your goals and don’t want a cookie-cutter service. There are ways to funnel out the ineffective firms from the effective ones, and it’s all in what you ask them when having … Read more

What Is Purchasing Intent and Why Does It Matter?

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In a recent post titled “The 5 Reasons Your Business Needs PPC Advertising,” the subject of purchasing intent was brought up while discussing the importance of highly targeted PPC campaigns. Today, we’ll be taking a closer look at this topic and exploring how it can help drive significant improvements to the conversion rate of your … Read more

How To Best Structure a Google AdWords Account

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If you’re familiar with the back-end of a Google AdWords account, you’re probably aware that things can get messy very quickly if they aren’t structured properly from the start. As the account structure is the backbone of all your AdWord campaigns, you want to make sure that you set it up the absolute best way … Read more

The 5 Reasons Your Business Needs PPC Advertising

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Many people incorrectly assume that PPC is ineffective or that it simply isn’t right for their business. This view is usually the result of a poorly structured campaign that leads to less than favorable results. While PPC does require planning and management to develop a successful strategy, the truth is that any business can benefit … Read more