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Google Seller Ratings: Tips for Google Adwords

Google Seller Ratings used to be an automated extension that primarily eCommerce advertisers took advantage of. Nowadays, however, more and more industries use the golden star ratings to boost their click-through rates. Learn how: 1. What Are Seller Ratings? Google Seller Ratings appear automatically in your ads if you meet certain criteria. Within one year, … Read more

Why Google AdWords Is Such a Great Traffic Source

Now, as a Google Adwords management agency, we may be a little biased here, but our favorite traffic source is still Google Adwords. This does not mean that it is always the best fit for every business. There are many businesses where other paid traffic sources, such as Facebook ads, might work better. Google Adwords … Read more

What Is Purchasing Intent and Why Does It Matter?

In a recent post titled “The 5 Reasons Your Business Needs PPC Advertising,” the subject of purchasing intent was brought up while discussing the importance of highly targeted PPC campaigns. Today, we’ll be taking a closer look at this topic and exploring how it can help drive significant improvements to the conversion rate of your … Read more

Google Merchant Center Best Practices

If you’re using Google Shopping campaigns, you’re already familiar with the Google Merchant Center and product data feeds. However, we have collected some best practices that can make your Shopping campaigns even more successful. 1. Keeping Your Product Feed Up To Date Keeping your product feed up to date is probably one of the first … Read more