Google Ads that
make money.
Not excuses.
We manage your Google Ads daily not monthly
No contracts. Let’s see what’s possible in 15 minutes.
Book your free audit →
CEO & Founder
Your current agency probably isn’t paying attention
Most agencies promise the world, then hand you off to a junior account manager who checks in once a month. Sound familiar?
Here’s what we hear from business owners every week:
My agency is set-it-and-forget-it. I don’t know what they’re actually doing.
I’m paying for garbage leads that never turn into customers.
I feel like I’m gambling with my ad spend.
I’m locked into a 6-month contract and can’t get out.
If any of this sounds like your situation, you’re not alone. And you’re not stuck.
What makes us different
Let me show you exactly what’s happening in your account
A 15-minute live screen-share walkthrough of your Google Ads account. No slides. No pitch deck. Just your data, explained clearly.
Here’s what you’ll discover
- Where your budget is being wasted on garbage keywords
- Which campaigns are actually driving revenue (and which aren’t)
- Quick wins you can implement immediately
- Whether we can realistically help you grow
How the audit works
Your account manager sits in on the audit and works with me directly. We’re all in the same office. No “getting up to speed” period. The person managing your account knows your business from day one.
This isn’t a sales pitch disguised as an audit. If we’re not the right fit, we’ll tell you, and we’ll share what you can do on your own to improve. No secret sauce we’re holding back.
15-min screen share
We’re not for everyone (and that’s the point)
We do our best work with businesses that meet a few criteria. Being upfront about this saves everyone time.
We work best with businesses that
- Are spending $2,000+/month on Google Ads (or ready to invest at that level)
- Have at least 3 months of ad history (so we can show improvement fast)
- Want a partner, not just a vendor who takes orders
- Are ready to grow, not just maintain
We’re probably NOT the right fit if
- You want Meta/social without search as the foundation
(we manage Meta, Microsoft, and Google Ads; our strongest fit is when Google is the core growth channel) - You need website development, SEO content writing, or Google Business Profile optimization
- You’re looking for the cheapest option
(we’re not that, and we won’t pretend to be) - Your business hasn’t launched yet
(we need data to work with)
Why we’re picky:
When we take you on, we turn away every other business in your market. That’s a commitment we don’t make lightly, and it’s why we’re selective about who we work with.
Real results from real businesses
We don’t do “case studies” with made-up percentages. These are actual clients, actual numbers.
$20K to $500K monthly sales in 30 days
Orthofeet, a 30-year-old orthopedic shoe company, was making $16M/year but less than 1.5% came from direct online sales. In the first 10 days, we took their daily revenue from $600 to $40,000.
2,500% increase in online sales within 12 months
$1.2M in revenue with consistent growth
Translogistics turned a struggling Google Ads pipeline into steady, revenue-producing lead flow with clearer account direction.
“The urgency and expertise they provide is why we selected them.” - Joseph McDevitt, Translogistics
3X sales within one year
BizCentral USA tripled their sales and had to hire staff to keep up with the leads.
“They give me back time and one less thing to worry about.” - Janet Carruthers, BizCentral USA
Conversions up 28%
OZNaturals needed a partner who understood both the technical and strategic side of paid search. We increased their conversions by 28%.
“Lior is certainly a leader in his field… an extremely trustworthy professional.” - Craig Romero, OZNaturals
Full practice in 3 months
Christie Morgan needed to fill her practice with the right clients. Three months later, she asked us to pause the ads. Her practice was full.
“Thank you for all your help! I will be sure to keep sending people your way.” - Christie Morgan, Psychotherapist
Getting started is simple
No 47-page proposals. No death by committee.
1. Audit
15-minute live walkthrough of your account. See exactly where money is being wasted.
2. Plan
Custom strategy based on what we found, not a template we use for everyone.
3. Execute
We optimize daily (not monthly). See the difference in the first 30 days.
What to expect
Setup: 3-7 business days to get everything running.
First results: Most clients see measurable improvement in the first month, and choose to keep going.
Ownership: Everything we build is yours. You own it forever. If you leave, you keep it all.
Big enough to deliver.
Small enough to care.
I’m Lior, the founder of Yael Consulting. I’m a former Israeli Special Ops commander turned Google Ads specialist, and I’ve been doing this since 2011.
When you call, I answer. When you book an audit, I do it personally. That’s not a gimmick. It’s how I make sure we only take on clients we can actually help.
But I’m not a one-man shop. Behind me is a team of senior account managers (Andrew, Kailyn, Sean, and others) who bring the same level of attention to your account that I bring to the audit.
“You are big enough not to be a one-man shop hack… and small enough not to be a faceless corporation. They can trust you.”
We’re not trying to be the biggest agency. We’re trying to be the one you actually want to work with.
Lior Krolewicz
Founder & CEO
We actually answer
when you reach out
This sounds like it should be table stakes. It’s not. Ask anyone who’s worked with a big agency.
Our zero inbox policy
Every message gets a response the same day. Not a “we’ll get back to you” auto-reply. An actual answer from a real person who knows your account.
“Always available 7 days a week. These guys know what they’re doing.”
“So efficient, get back to us immediately. We use them, they make us a lot of money, end of story.”
“Super responsive… when we need it, we move fast. It’s great to have a partner that is responsive and helpful.”
“Immediate and direct customer service eliminates the typical waiting game.”
Why this matters: When something breaks or an opportunity appears, you don’t want to wait three days for a reply. Neither do we.
What clients actually say about working with us
“Honest… talks the talk & walks the walk… very technical, doesn’t oversell. Truly understands how to maximize client outcomes.”
American Language Services · Client since 2018
“Lior saved my business, truly turned it around and QUICKLY made me profitable. His service is second to none!”
Grunts Move Junk · Client since 2016
“We just love working with them, they are so efficient, get back to us immediately. We use them, they make us a lot of money, end of story.”
LifeSource Vitamins · Client since 2019
“I have been a client of Lior and Yael Consulting for 7 years. Yael Consulting is the most competent and personable company we have ever worked with.”
Client since 2018
“With you and Andrew, we feel like you are part of our team, which we very much appreciate.”
Focus NYC · Client since 2015
We find wasted spend in minutes, not months
Most agencies review your search queries once a month. By then, you’ve already paid for hundreds of garbage clicks.
Continuous optimization, not ‘set and forget’
We identify bad keywords in minutes, not months
Quality over quantity. We care if the lead was actually good
We cover paid click-fraud monitoring for every client
IBEX is our in-house account review system. It pulls Google and Microsoft Ads data into one workflow, flags waste and weak search terms faster, and gives the team a shorter path from finding a problem to fixing it. We built it over several years with $1M+ invested, pair it with paid ClickCease protection, and reserve it only for Yael Consulting clients.
Questions we get asked
Straight answers. No runaround.
How much does it cost?
We work best with businesses spending $2,000+/month on ads. Our management fees depend on your ad spend and complexity, but we’re transparent about pricing from the first conversation. No hidden fees, no surprises.
If we don’t think you’ll see a meaningful return after paying both our fees and your ad spend, we’ll tell you upfront. We’d rather pass on a client than take money we can’t justify.
Most clients find our rates are significantly below larger agencies, but we never compete on price alone.
How long until we see results?
Setup takes 3-7 business days. Most clients see a measurable difference in the first 30 days, whether that’s lower cost per lead, better lead quality, or both. If we don’t think we can move the needle, we’ll tell you during the audit, and share tips you can implement on your own.
What if we’re not happy?
Everything is month-to-month. No contracts, no cancellation fees. In 30 days, you’ll see something real, or why continue? We only need 30 days to show you real results, and every month after that, you choose to continue. We earn your business every 30 days.
Do you work with our competitors?
No. We have a one-client-per-market policy. If you’re a plumber in Phoenix, we won’t work with another plumber in Phoenix. It’s that simple. We won’t pit your budget against someone else we manage. In gray areas (where markets partially overlap) we ask our existing client directly. Whatever they say goes. No tricks, no loopholes.
What do you NOT do?
We lead with Google Ads. That is the foundation of our work and where we deliver the strongest results. We also manage Microsoft and Meta for clients who want the paid media program handled under one roof.
We don’t do: SEO content writing, website development, or Google Business Profile management. If you need those services, we’ll refer you to specialists we trust.
Who will manage our account?
Lior does every audit personally. After that, you’ll have a dedicated senior account manager, but Lior doesn’t disappear. We’re all in the same office, and you can always call and reach him directly. Same person on your account month after month. No getting passed around.
Do we own our account and data?
Yes. Everything we build is yours. You own it forever. The campaigns, the keywords, the conversion tracking, all of it. If you ever leave, you keep everything.
Let’s see if we can help.
Book a free 15-minute audit call. We’ll look at your account together, show you what we find, and tell you honestly whether we can improve your results.
If it’s not a fit, we’ll tell you quickly. No hard sell, no follow-up sequence that won’t quit.