Founder-led Google Ads management for business owners who have already been burned once.
Yael Consulting was built for business owners who want serious Google Ads expertise without getting treated like a ticket number. You get senior attention, fast answers, and a team that understands the pressure behind every dollar you spend.
Lior still answers the phone.
Lior is the son of entrepreneurs, a former Israeli Special Ops commander, and someone with 20,000+ hours managing Google Ads accounts. He built Yael Consulting around a simple idea: small business owners deserve elite paid search help too.
Call (424) 239-9434 during New York business hours. Yes, that is the real number.
Big enough to deliver.
Small enough to care.
I’m Lior, the founder of Yael Consulting. I’m a former Israeli Special Ops commander turned Google Ads specialist, and I’ve been doing this since 2011.
When you call, I answer. When you book an audit, I do it personally. That’s not a gimmick. It’s how I make sure we only take on clients we can actually help.
But I’m not a one-man shop. Behind me is a team of senior account managers (Andrew, Kailyn, Sean, and others) who bring the same level of attention to your account that I bring to the audit.
“You are big enough not to be a one-man shop hack… and small enough not to be a faceless corporation. They can trust you.”
We’re not trying to be the biggest agency. We’re trying to be the one you actually want to work with.
Lior Krolewicz
Founder & CEO
Small enough to care. Experienced enough to carry the weight.
Clients are not looking for another slick sales process. They are looking for competence, responsiveness, and a team that treats their money like real money.
You meet the person accountable for the relationship.
The audit is not handed off to a junior salesperson. Lior does it himself and uses it to decide quickly whether the account is truly fixable.
A+ people, selected from hundreds of candidates.
For some roles, the team evaluates up to 500+ candidates before hiring one person, then keeps execution in house. That leads to cleaner communication, better judgment, and less of the usual agency handoff nonsense.
Fast answers, honest calls, and no hiding behind scope.
Clients work with Yael Consulting because the team is responsive, direct, and genuinely invested in the outcome. That shows up in the results and in how people describe the relationship.
The people behind the work.
When you work with Yael Consulting, you are not buying a mystery box. Here is the senior team and delivery bench behind the audits, optimization, creative, operations, and platform work.
Lior Krolewicz
Founder & CEO
Mudassar Shaikh
Managing Partner
Andrea Krolewicz
Director of Visual Media and Co-Founder
Andrew Viera
Marketing Director
Sean Byrne
Senior Marketing Manager
Adam Tabak
Marketing Manager
Andrew Okun
Marketing Manager
Kailyn Citarella
Marketing Manager
Ryan Picarello
Marketing Manager
Anthony Gonzalez
Operations and Projects Manager
Swapnil Patole
PPC Manager
Nikhil Tanwar
PPC Manager
Ajaz Patel
PPC Manager
Navjot Grewal
PPC Manager
Preet Todkar
PPC Manager
Akshay Puri
PPC Manager
Prajakta Khairnar
PPC Manager
Eugene Avlasenko
Lead Programmer
Two offices. One standard.
The team works in office in Manhattan and Pune so someone is always close to the account. That helps with responsiveness, handoffs, and the kind of follow-through small businesses usually do not get from agencies.
Someone is always close to the work.
Global offices mean faster account attention, faster internal communication, and less dead time between questions and action.
Barry Schwartz featured Lior in a 3-part Search Engine Roundtable interview.
Barry Schwartz is the founder of Search Engine Roundtable and News Editor of Search Engine Land. His interview with Lior covered Special Ops leadership, how paid search has changed, PPC software, Google Ads automation, and what separates a serious marketer from an account babysitter.
Search Engine Roundtable interview
Let’s see if we can help.
Book a free 15-minute audit call. We’ll look at your account together, show you what we find, and tell you honestly whether we can improve your results.
If it’s not a fit, we’ll tell you quickly. No hard sell, no follow-up sequence that won’t quit.