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Microsoft Advertising Launches Smart Campaign Mobile App Pilot

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Microsoft Advertising Launches Smart Campaign Mobile App Pilot If you are a user of Microsoft ads, you may have recently noticed a new pilot program. This pilot program allows users to manage Smart campaigns from a mobile device. Microsoft seems to be pushing this new pilot program with an active popup showing in accounts (shown … Read more

Should You Advertise For Your Business Using Bing Ads?

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A common question we get as PPC consultants is, “Should we invest with Bing Ads?” Or, “Why should we advertise with Bing Ads?” Our response is almost always a resounding YES. The Cost: Many people think that no one uses Bing or that it isn’t popular – so why would they want to advertise for … Read more

What Is Purchasing Intent and Why Does It Matter?

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In a recent post titled “The 5 Reasons Your Business Needs PPC Advertising,” the subject of purchasing intent was brought up while discussing the importance of highly targeted PPC campaigns. Today, we’ll be taking a closer look at this topic and exploring how it can help drive significant improvements to the conversion rate of your … Read more

4 Tips To Optimize Your Paid Search Campaign Settings

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Choosing the ideal campaign settings for your particular advertising goals is essential. If your settings are just not quite right for your purposes, you will never achieve your maximum potential. Therefore, take a few things into consideration before you get started on your first AdWords campaign. 1. Search Network? Display Network? Or Both? The Google … Read more

Is It a Good Idea To Advertise on Bing?

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The majority of the search traffic in the world is through Google, so naturally most businesses that do online advertising work with Google AdWords as well. If you’ve been using AdWords for quite some time and are only making incremental improvements in your advertising performance, you may be looking outside the Google box in order to make big leaps and bounds in your sales. One idea to broaden your horizons is to advertise with Bing, another leading search engine. If you feel that you’ve maximized your performance on Google AdWords, this is a good idea.

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