How Yael Consulting pricing works.
This is not a menu of fixed packages. Google Ads pricing should reflect how much complexity, data, and business responsibility the account actually carries. The better question is whether the work will make you more money after ad spend and fees.
No contract. If the work doesn’t make you money, you leave.
Yael Consulting pricing is month-to-month and based on the complexity of the account. No lock-in. No bundled packages where you pay for things you don’t need. The only question that matters is whether the results justify the investment.
You stay because the account is working.
No long-term lock-in. If the relationship stops making sense, you should be free to leave with your account, campaigns, data, and learnings intact.
More spend usually means more moving parts.
Traffic volume, campaign complexity, feed structure, reporting needs, and how much testing the account can support all affect the work involved.
Faster feedback usually beats slower channels first.
Paid search often gives you profitable signal faster than SEO. That makes it a practical place to start when you want clearer economics and faster learning.
Clients come back because the work compounds.
Some clients return later with a new site or another business because they still own the account history, structure, and learnings from the first engagement.
We’re not for everyone (and that’s the point)
We do our best work with businesses that meet a few criteria. Being upfront about this saves everyone time.
We work best with businesses that
- Are spending $2,000+/month on Google Ads (or ready to invest at that level)
- Have at least 3 months of ad history (so we can show improvement fast)
- Want a partner, not just a vendor who takes orders
- Are ready to grow, not just maintain
We’re probably NOT the right fit if
- You want Meta/social without search as the foundation
(we manage Meta, Microsoft, and Google Ads; our strongest fit is when Google is the core growth channel) - You need website development, SEO content writing, or Google Business Profile optimization
- You’re looking for the cheapest option
(we’re not that, and we won’t pretend to be) - Your business hasn’t launched yet
(we need data to work with)
Why we’re picky:
When we take you on, we turn away every other business in your market. That’s a commitment we don’t make lightly, and it’s why we’re selective about who we work with.
Pricing FAQs worth answering upfront.
Why not publish fixed prices?
Because a local lead-gen account spending a few thousand a month and a fast-moving e-commerce account with feed complexity are not the same job. Pretending otherwise usually means someone gets under-served.
Can an account be left alone once it is “set up right”?
Not for long. Google Ads grows weeds. Search terms change, competitors change, auctions change, and Google keeps nudging spend into places you did not ask for. A healthy account still needs regular attention.
Why does higher ad spend often mean higher management fees?
More spend typically means more data, more opportunities, more failure modes, and more judgment calls to make well. The point is not to pay more for the sake of it; the point is to keep the account profitable as it grows.
What is the best way to get an actual quote?
Do the audit. That is the fastest way to understand whether the account is salvageable, whether the fit is real, and what level of work the business actually needs.
Let’s see if we can help.
Book a free 15-minute audit call. We’ll look at your account together, show you what we find, and tell you honestly whether we can improve your results.
If it’s not a fit, we’ll tell you quickly. No hard sell, no follow-up sequence that won’t quit.