How Does Google Earn Money from Ads?
Even if you don’t know exactly what Google ads are, you probably see them on a daily basis and they bring in big revenue for the search engine giant. Here is a quick breakdown of how and where Google sells advertising space and uses this to earn money. Google Sells Ad Space on Search Properties […]
Are Google Ads Free?
In a nutshell, no, Google Ads is not a free service. However, it is important to understand how Google Ads makes money and what kind of return you can expect on your investment. There may also be some deals you can take advantage of in order to get discounts on your account. Essentially, when you […]
Do Crawl Errors Affect Google Ads?
Absolutely. Crawl errors can affect every aspect of your website performance, including your Google Ads. You will want to be diligent about identifying and correcting crawl errors and 404 errors so that you can get the most out of your ad campaigns and avoid inadvertently turning away valuable leads. Let’s start by clarifying exactly what […]
What Sets Apart the Best Pay Per Click Campaigns?
Pay per click (PPC) campaigns can be a combination of art and science. It takes creativity to generate compelling ad content and at the same time, you have to understand the rules and parameters regarding this tool. From there, you must monitor accounts and make adjustments as necessary. A successful PPC campaign can require a […]
What Is The Best Way To Structure Your AdWords Campaigns?
How you structure your AdWords, or Google Ads, campaign is extremely important. Your account structure is literally the back bone of your account’s success. And, the best way to structure your Google Ads account is to structure it in the same way you structure your website. Here’s How. Let’s start with the basics: How […]