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How you structure your AdWords, or Google Ads, campaign is extremely important. Your account structure is literally the back bone of your account’s success. And, the best way to structure your Google Ads account is to structure it in the same way you structure your website.   Here’s How. Let’s start with the basics: How […]

While it may seem complicated or even a long, complex process to get more sales on your online store with AdWords, now known as Google Ads, it is actually a simple process. To get more sales, you need to invest more and invest smarter in your campaigns. You should also invest time and money into […]

AdWords, now dubbed Google Ads, does allow you to get more traffic on your website. It runs off a system that stems from the idea that “the more you pay, the more traffic you can drive to your website.” However, there are many pitfalls that can impede how much traffic is driven to your site. […]

Choosing keywords for AdWords, now known as Google Ads, is essential to the success of your website. When you choose the correct keywords – both short and long tail – you can boost your search engine placement and draw more traffic to your website. Here’s how to do just that: Start With Your Website Evaluate […]

If you’re wondering if Google AdWords, now known as Google Ads, is really worth it, the answer is not as clear cut as you would think. Simply put and if you ask any AdWords expert, if you do it correctly, it’s very effective. To offer a strong example, think of Google Ads effectiveness as comparable […]