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How many times were you tempted to test display because of its low cost per click (CPC)? Or were you disappointed by a few tests that you have run without much success? Did you simply wonder whether it would make sense to learn more about display to see if it would work for a business […]

Not all businesses are currently advertising on social media. They are afraid to waste money on target methods that aren’t as precise as Google AdWords or Bing’s search campaigns. How can we blame them? Search campaigns display to users who are looking for your products and services right now and therefore they are high quality […]

Any Google AdWords expert will tell you that Landing pages undoubtfully are extremely important for every marketing campaign. They eventually determine whether users are going to contact your company to learn or purchase your products or services. Understand what your unique selling propositions are Creating landing pages that convert might sound easy but it is […]

Every marketer asks themselves, what is the most impactful way to serve my audience, and how manageable are my display campaigns? As they have targeted their audience, they have to make sure that their ads are tailored to every type of consumer. Google has now facilitated this to advertisers by introducing Google Smart Display campaigns. […]

In case you missed the recent headlines, Google is switching from multiple ad rotation options to two: rotate for conversions or rotate indefinitely. By doing this, Google wants you to focus more on how your ads can generate more conversions, such as signups and purchases, and offers more control of which ad copy is showing […]