Category: Uncategorized

Is Display a Waste of Time?

How many times were you tempted to test display because of its low cost per click (CPC)? Or were you disappointed by a few tests that you have run without much success? Did you simply wonder whether it would make sense to learn more about display to see if it would work for a business […]

Introducing AdWords Smart Display. A New Tool That Will Help you Succeed on Display

Every marketer asks themselves, what is the most impactful way to serve my audience, and how manageable are my display campaigns? As they have targeted their audience, they have to make sure that their ads are tailored to every type of consumer. Google has now facilitated this to advertisers by introducing Google Smart Display campaigns. […]

Get More From Your Marketing Budget.