Google Ads management for businesses that are done paying for garbage clicks.
Google Ads can still be one of the fastest ways to grow a business. It can also quietly burn cash if nobody is watching the details. We manage accounts daily, cut waste aggressively, and focus on the leads and sales that actually make you money.
No BS. No long-term contract. No hiding the account.
Lior personally does every audit, shows you what is working and what is wasting money, and tells you quickly if Yael Consulting is not the right fit. If we work together, it stays month-to-month.
You should never need a six-month contract to find out whether your Google Ads management is any good.
Most agencies are slow, generic, or both.
The same template should not be used for a therapy practice, an e-commerce brand, and a B2B lead gen company. Good Google Ads management is specific. It is close to the numbers, close to the search terms, and close to the business reality behind the account.
We stop expensive mistakes early.
Bad search queries, sloppy bidding, weak landing-page alignment, and messy campaign structure add up fast. The point is to catch the leaks before they become the account.
We care about the business outcome, not just dashboard vanity.
More clicks are worthless if they do not become the right calls, form fills, and sales. We care about lead quality, sales quality, and whether the account is making you more money after fees.
You talk to people who know your account.
Founder-led audits, an in-house team, and fast internal workflows mean less waiting for updates and fewer “let me get back to you after I check” moments.
The first wins usually come from cleaning up what should never have been live.
A lot of accounts do not need magical tricks. They need sharper structure, cleaner search terms, tighter conversion thinking, and someone willing to move quickly.
We find where budget is leaking.
Irrelevant queries, loose match behavior, and wasteful keyword expansion can quietly eat a budget. Cleaning that up often changes the account faster than any flashy test.
We look past volume into lead quality.
Not every conversion should be treated equally. The goal is to produce more of the leads and sales you actually want, not just inflate the dashboard.
We tighten the handoff between ad and landing page.
Even strong campaigns underperform when the click lands on a page that does not match the promise, urgency, or intent behind the search.
We make the account understandable again.
You should be able to see what is driving results, where money is being wasted, and what the next move is without needing a translator.
We work at the pace paid search demands.
When the team sees a problem, it gets addressed. That speed compounds over time in a way monthly account management never will.
What working together actually looks like.
Audit
We review the account together, show you what stands out, and decide whether the business is a fit.
Stabilize
We cut obvious waste, tighten targeting, and fix the leaks that are hurting performance right now.
Refocus
We restructure around what is actually driving qualified leads, revenue, and profitable growth.
Scale
Once the account is cleaner and the economics are healthier, we push into the opportunities worth funding.
We’re not for everyone (and that’s the point)
We do our best work with businesses that meet a few criteria. Being upfront about this saves everyone time.
We work best with businesses that
- Are spending $2,000+/month on Google Ads (or ready to invest at that level)
- Have at least 3 months of ad history (so we can show improvement fast)
- Want a partner, not just a vendor who takes orders
- Are ready to grow, not just maintain
We’re probably NOT the right fit if
- You want Meta/social without search as the foundation
(we manage Meta, Microsoft, and Google Ads; our strongest fit is when Google is the core growth channel) - You need website development, SEO content writing, or Google Business Profile optimization
- You’re looking for the cheapest option
(we’re not that, and we won’t pretend to be) - Your business hasn’t launched yet
(we need data to work with)
Why we’re picky:
When we take you on, we turn away every other business in your market. That’s a commitment we don’t make lightly, and it’s why we’re selective about who we work with.
Let’s see if we can help.
Book a free 15-minute audit call. We’ll look at your account together, show you what we find, and tell you honestly whether we can improve your results.
If it’s not a fit, we’ll tell you quickly. No hard sell, no follow-up sequence that won’t quit.