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Mass Ad Disapprovals from “Google AdWords”
Mass ad disapproval for same policy. When I logged into Google Ads this morning, I saw multiple accounts with newly disapproved ads for one fairly odd policy: “Disapproved (Government Documents and Official Services).” The reason this seemed so odd is because the disapproved ads were for a dumpster rental service. Below is the official policy … Read more
How to Add Negative Keywords in Google Ads – The Right Way
How to Add Negative Keywords in Google Ads – The Right Way Everyone wants to see results in their Google Ads campaigns. One of the best ways to increase the chances of this is understanding what negative keywords are and how to add them to your campaigns. With this knowledge, it becomes much easier to … Read more
How to Avoid Google Adwords Negative Keyword Mistakes
How to Avoid Google Adwords Negative Keyword Mistakes Have you been spending too much on Google Ads without getting results? You might be y making mistakes unknowingly that are increasing your budget. As PPC consultants, we see improper usage of negative keywords in many accounts. So, what are these Google ads’ negative keyword mistakes? Well, … Read more
Expert Tips for Adding Negative Keywords
Expert Tips for Adding Negative Keywords Google Ads and online marketing is rapidly changing, and what used to work a decade ago is not as effective. Google AdWords Consultants have discovered that search engines like Google and Bing are changing the way keywords are used to match to search terms. This can explain why your … Read more
Building Business With Google Adwords Campaigns
Building Business With Google Adwords Campaigns Google AdWords campaigns are almost a no brainer for successful modern businesses. After all, what firm does not want to appear right at the top of their potential customers’ Google searches? Deciding how to run and execute your campaigns can be a slightly more tricky matter. But … Read more
Why is My AdWords Campaign Not Reaching its Daily Budget?
Why is My AdWords Campaign Not Reaching its Daily Budget? By the looks of it, not spending your AdWords campaign’s daily budget doesn’t seem like a big issue. However, from an AdWords consultant’s point of view, it indicates that you are not achieving your advertising goals and losing out on potential business opportunities. Therefore, it … Read more
What are Attribution Models in Google Adwords?
What are Attribution Models in Google Adwords? Attribution models are an essential item to consider in your Google Adwords account. But unless you’ve been working in a Google Adwords management agency, you might not be familiar with what this is. In this article, I will give a quick overview of what attribution models are, why … Read more
Quality Score Breakdown From a Google Adwords Consultant
Quality Score Breakdown from a Google Adwords Consultant Quality score is a metric that is of vital importance for your Google Adwords account. This metric will impact every auction for the keywords in your account. The problem is that many business owners are not aware of this metric or, if they are, are unsure of … Read more
Ad Copy Tips from a Google Adwords Consultant
Ad Copy Tips from a Google Adwords Consultant With bidding and other aspects becoming automated, ad copy is even more critical in Google Adwords. After all, this is the only part of your account that the user will see. Even with the best-structured accounts and keywords, the ad is still the only visible part of … Read more
When Do Google Adwords Consultants Add New Keywords
When Do Google Adwords Consultants Add New Keywords? You’ve created your Google Adwords campaigns, they have the perfect structure, and you are satisfied with their performance. A few weeks go by and you start digging through the search terms report. At first, most search terms are covered by your keywords, but then you notice that … Read more
It Does Not Have To Be Difficult To Find an AdWords Management Agency
It Does Not Have To Be Difficult To Find an AdWords Management Agency Just like finding a reliable tradesperson or good car that you like to drive, finding and hiring an effective Google AdWords consultant takes a little time and effort. But given the rich mine of data and potential leads on offer for setting … Read more