Google Adwords has so many metrics and so much data, which can be very overwhelming. For many business owners, they don’t know what to look at or track. Some think that only a Google Adwords consultant can understand and interpret this data. Google makes this even harder for the average Adwords user with confusing default … Read more
Although it is possible to run campaigns with an average to below-average click-thru rate (CTR), the higher your CTR, the better. Obviously, there are exceptions to every rule, but this tends to be the case for most campaigns. As a Google Adwords Management service, CTR is always on the top of our minds. And it … Read more
Within the PPC industry, bid strategies are often a debated topic. Some Google AdWords Management Agencies prefer one set of strategies while others might prefer the other. For those outside the industry, it can be a very confusing topic. But even with the debating, one must keep an objective view of what bid strategy to … Read more
An expert Google Adwords consultant is someone who can make Google Adwords more profitable for your business! Google Adwords is very complicated, and to the average person who doesn’t work with it full time, getting the most out of your campaigns can be a daunting task. An expert Google Adwords consultant knows the ins and … Read more
Google Adwords is still alive and it’s bigger than ever. I won’t say it’s better than ever, as there are many developments that have occurred that have made Google Adwords trickier for advertisers. There are over 3.5 billion searches on Google in a single day (based off of 2019 data). Google makes the majority of … Read more
When Is a Good Time To Look Into Hiring A Google Adwords Consultant? It is never too early to reach out to a Google Adwords Consultant. As a business owner, the potential to increase the profitability of your business is always something to consider. You won’t know how a specialized Adwords Consultant can help you … Read more
Starting a Google AdWords account can be a daunting task. Many business and websites owner simply do not know where to begin. As Google AdWords consultants, we hear the fears of many business owners. The central theme is wasting their marketing budget by making mistakes. Since Google AdWords is highly customizable, you can tailor it … Read more
With many different Google Adwords Agencies and PPC consultants out there, it can be hard to narrow down and pick one. And what can be even trickier is finding a reliable service. Beyond just looking at Linkedin or searching for online reviews, how do you determine that a Google Adwords agency is right for your … Read more
Learning Google Adwords provides a unique challenge. Unless you are spending real money, it can be difficult to truly simulate. Like stock picking or poker, the lessons are learned fastest when money is on the line. But this doesn’t mean it’s impossible. Here I’ll go over the best resources to start your Google Adwords journey. … Read more
Sadly, it’s not uncommon for small to medium-sized businesses to lack trust in their SEO or PPC consultants. As an employee at a Google Adwords management agency, it might be blasphemous to admit this. But this is a common theme throughout Digital Marketing or any service-based business. There are a couple of common reasons for … Read more
Google Ads account changes, made by a Google Ads reps, may be hidden from the logs in your account’s “Change history.” This is kinda OK, if you authorize the changes…. but what if changes are being made without you authorizing or knowing? *** I’m not accusing anyone of anything or jumping to any conclusions, but … Read more
Overspending mysterious keywords. Last week I saw one of my client’s budget was overspending. Digging into the offending campaign, I found keywords that I never saw before. There was no record of these keywords even being added (in the change history), but here they were overspending by 50% of my target budget. A Beta that … Read more
