What Do the Top 1% of PPC Consultants Do? As someone working in search engine marketing or actively involved in running your business, you may wonder what those at the top of the field in PPC do. PPC takes skill and years of experience to master. What do skilled professional do to reach the top … Read more
How PPC Consultants Scale Google Adwords Campaigns At first, when you created your Google Adwords campaign, you might have tested out the water slowly. Then, you started to evaluate if Google Adwords makes sense for your business. This is how we recommend most business owners start. Begin with small daily campaign budgets and hit that … Read more
How Do You Get B2B Traffic Vs Consumer Traffic A common problem many businesses face is figuring out how to attract more companies to their site, while filtering out individual consumer traffic. As a Google Adwords consultant, I’ve had many clients that run into this issue. One initial consideration is whether you can serve individuals … Read more
Should You Listen To Google Ad Strategists? – A Google Adwords Consultant’s Perspective I recently saw a question on Quora where someone was asking why his Google Ad strategist was telling him to make changes, and then not do anything for two weeks. As a Google Adwords Consultant, this bothers me deeply. This is terrible … Read more
Learning Google Adwords provides a unique challenge. Unless you are spending real money, it can be difficult to truly simulate. Like stock picking or poker, the lessons are learned fastest when money is on the line. But this doesn’t mean it’s impossible. Here I’ll go over the best resources to start your Google Adwords journey. … Read more
Sadly, it’s not uncommon for small to medium-sized businesses to lack trust in their SEO or PPC consultants. As an employee at a Google Adwords management agency, it might be blasphemous to admit this. But this is a common theme throughout Digital Marketing or any service-based business. There are a couple of common reasons for … Read more
