What Do the Top 1% of PPC Consultants Do?
As someone working in search engine marketing or actively involved in running your business, you may wonder what those at the top of the field in PPC do. PPC takes skill and years of experience to master.
What do skilled professional do to reach the top 1%? Or what should you be looking for in those you hire?
Common Qualities of Top PPC Consultants
- Take Pride in Their Work
If AdWords doesn’t interest them, they are less likely to care about the results. Ultimate, no matter who your PPC consultant is, it comes down to the end results. If they do not take pride in their work, they are less likely to strive to be successful and reach new heights.
- Enjoy Solving Complex Problems
Adwords is an art. A consultant must enjoy figuring out how things work and how things interact. And enjoy the challenge of figuring out how to make it work for each business. Every business is different, and the requirement to make one Google Adwords account successful will continually change. Many Google Adwords Management Services try to take a cookie-cutter approach, but a PPC specialist must bring a unique solution to each account.
- Have Both a Creative and Analytical Mind
Digital marketing is data-driven, and a familiarity with numbers and data is a required trait. If someone is uncomfortable with math, they are doubtful to succeed. But there is a creative requirement as well. Not only does a PPC consultant analyze data, but also write ad copy and create landing pages. Without the proper mix of analytical thinking and creativity, it will be tough to reach the top of the field.
- Educate Themselves and Continually Learn
Examples of this include reading blogs, journals, papers, and staying on top of the news in the industries. There are countless blogs, YouTube videos, or news websites to read. Although it is impossible to read all of this content, those at the top of their field strive to keep up with the latest news and advertising techniques. That said, top consultants also learn by doing. This means creating A/B test and seeing what works or what doesn’t.
- Perfect Their Skills by Practicing Daily
With practice, PPC Consultants can start identifying trends. By putting the time into it, they get how to manage accounts and what might work for their clients.
Make Sure your Google Adwords Management Service Displays These Qualities
Although it can be hard to tell if one possesses all these qualities, check to see if your Google Adwords Management Service ticks all these boxes. When it comes to your own marketing, you want to settle for nothing less than the top of the field. If you work with an inexperienced PPC consultant, their mistakes could not only cost you your time but your money as well. But if you work with a knowledgeable and experienced PPC specialist, it’s possible to launch your business to new heights. If you are managing your accounts, be aware of these qualities. Try to implement the mindset above as you work on your account, and you, too, will become a master of paid search marketing.