How to Add Negative Keywords in Google Ads – The Right Way Everyone wants to see results in their Google Ads campaigns. One of the best ways to increase the chances of this is understanding what negative keywords are and how to add them to your campaigns. With this knowledge, it becomes much easier to … Read more
Generating New Customers and Revenue With an Adwords Management Consultant With the variety of digital marketing platforms now available, it can be difficult to know where to start. There is also the risk that SMB owners spread themselves too thinly and try to split their budget across too many channels to be effective. … Read more
Ad Copy Tips from a Google Adwords Consultant With bidding and other aspects becoming automated, ad copy is even more critical in Google Adwords. After all, this is the only part of your account that the user will see. Even with the best-structured accounts and keywords, the ad is still the only visible part of … Read more
Should You Listen To Google Ad Strategists? – A Google Adwords Consultant’s Perspective I recently saw a question on Quora where someone was asking why his Google Ad strategist was telling him to make changes, and then not do anything for two weeks. As a Google Adwords Consultant, this bothers me deeply. This is terrible … Read more
Now, as a Google Adwords management agency, we may be a little biased here, but our favorite traffic source is still Google Adwords. This does not mean that it is always the best fit for every business. There are many businesses where other paid traffic sources, such as Facebook ads, might work better. Google Adwords … Read more
To give a quick outline, SEO refers to the organic search results. These are the results on Google’s search results page (commonly referred to as SERP) that the website owner didn’t have to pay for directly. Google “crawls” the web and the websites at the top were determined to be most relevant. Google uses a … Read more
An expert Google Adwords consultant is someone who can make Google Adwords more profitable for your business! Google Adwords is very complicated, and to the average person who doesn’t work with it full time, getting the most out of your campaigns can be a daunting task. An expert Google Adwords consultant knows the ins and … Read more
Google Adwords is still alive and it’s bigger than ever. I won’t say it’s better than ever, as there are many developments that have occurred that have made Google Adwords trickier for advertisers. There are over 3.5 billion searches on Google in a single day (based off of 2019 data). Google makes the majority of … Read more
What is Brand Traffic? A common practice with Google Adwords experts is to set up a “brand” campaign. A brand campaign is a campaign made up of keywords of your own brand name. For example, if you’re a plumber with a company name of “Big Dave Plumbing,” your keywords will all contain the words “Big … Read more
When Is a Good Time To Look Into Hiring A Google Adwords Consultant? It is never too early to reach out to a Google Adwords Consultant. As a business owner, the potential to increase the profitability of your business is always something to consider. You won’t know how a specialized Adwords Consultant can help you … Read more
The display network covers over 2 million websites across Google’s partner websites, videos and apps.For those who have never run a display ad before, this often seems intimidating. But with proper guidance, these campaigns can be highly profitable. It can be challenging to conquer without the help of a Google Adwords consultant or agency, but … Read more
Starting a Google AdWords account can be a daunting task. Many business and websites owner simply do not know where to begin. As Google AdWords consultants, we hear the fears of many business owners. The central theme is wasting their marketing budget by making mistakes. Since Google AdWords is highly customizable, you can tailor it … Read more
