There are a few different schools of thought when it comes to Google AdWords. With many options and levers to pull, the combinations of strategies that work for your business are endless. You might have a question about your account and get 3 different answers from 3 different AdWords managers. But every PPC consultant follows … Read more
With many different Google Adwords Agencies and PPC consultants out there, it can be hard to narrow down and pick one. And what can be even trickier is finding a reliable service. Beyond just looking at Linkedin or searching for online reviews, how do you determine that a Google Adwords agency is right for your … Read more
Learning Google Adwords provides a unique challenge. Unless you are spending real money, it can be difficult to truly simulate. Like stock picking or poker, the lessons are learned fastest when money is on the line. But this doesn’t mean it’s impossible. Here I’ll go over the best resources to start your Google Adwords journey. … Read more
Sadly, it’s not uncommon for small to medium-sized businesses to lack trust in their SEO or PPC consultants. As an employee at a Google Adwords management agency, it might be blasphemous to admit this. But this is a common theme throughout Digital Marketing or any service-based business. There are a couple of common reasons for … Read more
Google Ads account changes, made by a Google Ads reps, may be hidden from the logs in your account’s “Change history.” This is kinda OK, if you authorize the changes…. but what if changes are being made without you authorizing or knowing? *** I’m not accusing anyone of anything or jumping to any conclusions, but … Read more
Overspending mysterious keywords. Last week I saw one of my client’s budget was overspending. Digging into the offending campaign, I found keywords that I never saw before. There was no record of these keywords even being added (in the change history), but here they were overspending by 50% of my target budget. A Beta that … Read more
Even if you don’t know exactly what Google ads are, you probably see them on a daily basis and they bring in big revenue for the search engine giant. Here is a quick breakdown of how and where Google sells advertising space and uses this to earn money. Google Sells Ad Space on Search Properties … Read more
In a nutshell, no, Google Ads is not a free service. However, it is important to understand how Google Ads makes money and what kind of return you can expect on your investment. There may also be some deals you can take advantage of in order to get discounts on your account. Essentially, when you … Read more
How you structure your AdWords, or Google Ads, campaign is extremely important. Your account structure is literally the back bone of your account’s success. And, the best way to structure your Google Ads account is to structure it in the same way you structure your website. Here’s How. Let’s start with the basics: How do … Read more
While it may seem complicated or even a long, complex process to get more sales on your online store with AdWords, now known as Google Ads, it is actually a simple process. To get more sales, you need to invest more and invest smarter in your campaigns. You should also invest time and money into … Read more
AdWords, now dubbed Google Ads, does allow you to get more traffic on your website. It runs off a system that stems from the idea that “the more you pay, the more traffic you can drive to your website.” However, there are many pitfalls that can impede how much traffic is driven to your site. … Read more
Choosing keywords for AdWords, now known as Google Ads, is essential to the success of your website. When you choose the correct keywords – both short and long tail – you can boost your search engine placement and draw more traffic to your website. Here’s how to do just that: Start With Your Website Evaluate … Read more
