If you’re wondering if Google AdWords, now known as Google Ads, is really worth it, the answer is not as clear cut as you would think. Simply put and if you ask any AdWords expert, if you do it correctly, it’s very effective. To offer a strong example, think of Google Ads effectiveness as comparable … Read more
Google Ads, formerly known as Google AdWords, is a successful tool to help you boost your income and your brand. Since its inception in 2000 and more recently, rebrand in 2018, Google Ads has helped blog and business owners maximize their exposure and profit from leads and innovative marketing strategies. If you want to perfect … Read more
How many times were you tempted to test display because of its low cost per click (CPC)? Or were you disappointed by a few tests that you have run without much success? Did you simply wonder whether it would make sense to learn more about display to see if it would work for a business … Read more
Every marketer asks themselves, what is the most impactful way to serve my audience, and how manageable are my display campaigns? As they have targeted their audience, they have to make sure that their ads are tailored to every type of consumer. Google has now facilitated this to advertisers by introducing Google Smart Display campaigns. … Read more
In case you missed the recent headlines, Google is switching from multiple ad rotation options to two: rotate for conversions or rotate indefinitely. By doing this, Google wants you to focus more on how your ads can generate more conversions, such as signups and purchases, and offers more control of which ad copy is showing … Read more
For advertisers, regularly tracking and reviewing what creates value for their ads and campaigns are essential. To facilitate this, Google Ads provides conversion data. This enables you to gather all the information you need to ensure your ads are performing well. Advertisers can use these five strategies to scale up their AdWords accounts by using … Read more
Google Ads offers multiple bidding solutions for businesses depending on the network they advertise on, the marketing objectives, and the overall strategy that each business has in place. Before choosing an AdWords bidding solution, marketers should keep in mind the type of campaign, the cost of their keywords, and the success of their keywords. As … Read more
A common question: do clients need to give permission to advertise their site? The basic answer is no; However, there is a bigger picture that is important to understand. Let’s walk through the basic two steps of setting up a new client for Google AdWords: AGREEMENT Sometimes consultants getting starting say their agreement verbally or … Read more
What do successful people do first thing in the morning? Most may answer generic things like “do yoga,” “go for a run” or “eat a big, healthy breakfast”; but, when it comes to PPC Managers, we want to know the technicalities of what they do to make their job great. Before we dive into what … Read more
If you’re wondering how you can improve your Google AdWord CTR, you’ve come to the right place. For starters, the fundamental basic level of what you can improve is the keyword. It has four different match type options: exact match, modified broad match, phrase match and broad match. Exact match is likely to yield the … Read more
Scenario: you offer translation services for businesses. We’re 99% sure you wouldn’t want someone contacting you or clicking your ad looking to translate “I love you” to Japanese. It’s a common issue for B2B businesses to qualify for certain keywords without simultaneously targeting B2C. B2B business often want to be in front of the general … Read more
In a recent post titled “The 5 Reasons Your Business Needs PPC Advertising,” the subject of purchasing intent was brought up while discussing the importance of highly targeted PPC campaigns. Today, we’ll be taking a closer look at this topic and exploring how it can help drive significant improvements to the conversion rate of your … Read more
