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Bidding

How to Manage Google Adwords Campaigns with High CPCs

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How to Manage Google Adwords Campaigns with High CPCs With more and more advertisers turning to digital marketing and Google Adwords, the competition is fierce. This, in turn, drives up the average CPCs (cost per click) for many industries. Some incredibly specialized industries can run over $100 per click. The help of a Google Adwords … Read more

Should We Stop Bidding On Brand For AdWords

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What is Brand Traffic? A common practice with Google Adwords experts is to set up a “brand” campaign. A brand campaign is a campaign made up of keywords of your own brand name. For example, if you’re a plumber with a company name of “Big Dave Plumbing,” your keywords will all contain the words “Big … Read more

CPA, CPC, and CPM: Which Is the Best AdWords Bidding Solution?

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Google Ads offers multiple bidding solutions for businesses depending on the network they advertise on, the marketing objectives, and the overall strategy that each business has in place. Before choosing an AdWords bidding solution, marketers should keep in mind the type of campaign, the cost of their keywords, and the success of their keywords. As … Read more

Advanced Google Adwords Bidding Technique – Part 1

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In the previous post, “Basic Google Adwords Bidding” I told you how to bid on keywords with a new account when you don’t yet have any sales or conversion data. Once you begin to collect data, you can make better-informed decisions on how much to bid for each keyword. (Learn a detailed concept of bidding methods with a google adwords consultant.)

When you start your new account, if there are certain keywords that are spending faster than any others, it’s a good idea to lower your bids for those words. Otherwise, you may run through your budget very quickly because of a few keywords. Remember your number one goal: get as much traffic to your website while spending the least possible. When you are able to start tracking your conversions, you can then find which keywords are leading to the most sales and focus your bidding on them. You can also lower bids on keywords that aren’t leading to as many sales.

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Basic Google AdWords Bidding: How To Bid in a New Google AdWords Account

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I always recommend to anyone who is starting a new Google Adwords account to start slow and then work their way up. Here is a recommended process you can use to begin your own account.

Start by going to the Google Keyword Tool. Type in common keywords for your product or service. Then, you will see Google’s estimated cost per click. For example, if you looked up “dog food”, you may see that in the US, the approximate CPC will be $1.91. In a future post, I will discuss something called “head keywords”, like “dog food” and how they affect your competition compared to “long-tail keywords” like “cheap dog food online”.

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The Art and Science of How To Bid on Google AdWords

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Bidding is one of the most fundamental concepts in paid search marketing, yet search marketers and clients need to know important facts. Like: how much should I pay per click, should I focus on ad position, should I purchase software or use Google’s conversion optimizer?

Many tools and software options focus on the math, predictive statistical analysis, to decide how much you should pay per click today to reach your goals. Those goals are usually conversions. Many people focus on the wrong things, like guessing or instincts in an attempt to reach the top position under the belief that if they are the first noticed, then they will get the sales.

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