Everyone wants to see results in their Google Ads campaigns. One of the best ways to increase the chances of this is understanding what negative keywords are and how to add them to your campaigns. With this knowledge, it becomes much easier to manage your Google Ads campaigns, and you also gain more control of … Read more
Have you been spending too much on Google Ads without getting results? You might be y making mistakes unknowingly that are increasing your budget. As PPC consultants, we see improper usage of negative keywords in many accounts. So, what are these Google ads’ negative keyword mistakes? Well, let’s start our journey and learn more. Common … Read more
Continually monitoring your negative keywords is incredibly important in your Google Adwords accounts. Before getting into the details, it’s necessary to define what a negative keyword is. Within your Google Adwords account, keywords are required to run any search ads. If you are already creating a Google Adwords campaign, you are familiar with this. You … Read more
With more and more advertisers turning to digital marketing and Google Adwords, the competition is fierce. This, in turn, drives up the average CPCs (cost per click) for many industries. Some incredibly specialized industries can run over $100 per click. The help of a Google Adwords consultant is often invaluable here. But there are a … Read more
In Google Adwords, keywords will form the backbone of your account. There are other targeting options available, but it will be tough to make up for poor keywords. Conversely, choosing the right keywords and match types can do wonders for your account. For those new to PPC, creating and curating your keyword list can become … Read more
Scenario: you offer translation services for businesses. We’re 99% sure you wouldn’t want someone contacting you or clicking your ad looking to translate “I love you” to Japanese. It’s a common issue for B2B businesses to qualify for certain keywords without simultaneously targeting B2C. B2B business often want to be in front of the general … Read more
If you’re familiar with the back-end of a Google AdWords account, you’re probably aware that things can get messy very quickly if they aren’t structured properly from the start. As the account structure is the backbone of all your AdWord campaigns, you want to make sure that you set it up the absolute best way … Read more
A big challenge and common (and great) unanswered question: how to target businesses and not retail customers with AdWords. One way is to target using keywords, such as “wholesale,” or “for business.” This helps assume it’s a business in the keywords search query. This simple method helps you segment out the market you’re targeting, which … Read more
