Skip to content
(424) 239-9434 Get Consultation

SEM

Which is Better, SEO or PPC ?

by

Which is Better, SEO or PPC ? Before selecting one, you need to understand the difference between SEO and PPC. Every business owner must decide which is best for their business. SEO is also known as Search Engine Optimization, while PPC stands for Pay Per Click, and both are an important part of Search Engine … Read more

Online Marketing Results Are Relative – Don’t Cheat Yourself

by

“Results are relative” – don’t cheat yourself

If your client came with a product/service from your competition you could easily tell if it was good or not. However, when you move outside your realm of expertise it’s much harder to differentiate between qualities because you are not as “in” that market.

Often I find prospective clients that are “happy” with results and are reluctant to try our “Free SEM strategy session”, they believe “all is peachy in the online marketing department!” However, those who gave it a try quickly found out that their results could be a lot better and they are actually losing a lot of money advertising on Google, Yahoo and Bing.

Read more

Which Is Better, Google AdWords or Bing Ads

by

Whether you are just starting your Google Adwords account or have had one for years, you might wonder if Bing ads is a good fit for your business. As a Google Adwords consultant, we commonly get questions about Bing Ads. Is Bing Ads better than Google Adwords? Does anyone even use Bing? Why even bother … Read more

SEO or AdWords PPC Consulting – What’s the Difference

by

To give a quick outline, SEO refers to the organic search results. These are the results on Google’s search results page (commonly referred to as SERP) that the website owner didn’t have to pay for directly. Google “crawls” the web and the websites at the top were determined to be most relevant. Google uses a … Read more

What Sets Apart the Best Pay Per Click Campaigns?

by

Pay per click (PPC) campaigns can be a combination of art and science. It takes creativity to generate compelling ad content and at the same time, you have to understand the rules and parameters regarding this tool. From there, you must monitor accounts and make adjustments as necessary. A successful PPC campaign can require a … Read more

How To Become A Social Media Influencer

by

Are you an expert on a certain social media topic? Are you knowledgeable about Facebook or Twitter? Have You Ever thought of Becoming a Social Media Influencer .If so, here are some helpful best practices that can get you influencer status quickly. 1. Pick And Choose First of all, becoming an influencer on several platforms … Read more

How To Use Social Media To Complement a Search Campaign

by

Not all businesses are currently advertising on social media. They are afraid to waste money on target methods that aren’t as precise as Google AdWords or Bing’s search campaigns. How can we blame them? Search campaigns display to users who are looking for your products and services right now and therefore they are high quality … Read more

Creating Landing Pages That Convert

by

Any Google AdWords expert will tell you that Landing pages undoubtfully are extremely important for every marketing campaign. They eventually determine whether users are going to contact your company to learn or purchase your products or services. Understand what your unique selling propositions are Creating landing pages that convert might sound easy but it is … Read more

The Secret to Twitter Success

by

Twitter is a very misunderstood platform, but there is tremendous value available for any business that uses the site correctly. This isn’t as easy as it sounds. If you spend your time focused on the commonly shared tips for growing your twitter audience, you’ll be sorely disappointed in the results. The real secret to twitter … Read more

SEO Checklist: The Quickstart Guide for New Websites

by

Search engine optimization (SEO) is an extremely important component of website management, and this is as true for a bootstrapped startup as it is for a multimillion dollar business. Many people put hours and hours into building an attractive website that has good content, yet are frustrated when they fail to rank on Google after … Read more

How to Set Up a New Client for Google AdWords?

by

A common question: do clients need to give permission to advertise their site? The basic answer is no; However, there is a bigger picture that is important to understand. Let’s walk through the basic two steps of setting up a new client for Google AdWords: AGREEMENT Sometimes consultants getting starting say their agreement verbally or … Read more