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Improve Your Customer Service With Twitter Direct Messages

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Twitter has recently updated its messaging system to make it easier for customers to get in touch with your business. Learn how to use the improved Twitter direct messages feature to communicate with your clients directly. 1. How It Works Previously only users who are following you were able to send you a direct message. … Read more

Social Proof: 3 Highly Effective Best Practices

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When you make a purchase online, where do you usually buy? Sites you know and trust? Sites that have been recommended to you by friends? Sites that show customer reviews about a product? If so, you belong to the majority of people who prefers to purchase from a site that provides social proof. Now how … Read more

Top 3 Content Creation Strategies

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Keeping your blog interesting for your readers can be challenging. Writing quality articles on a regular basis is time-consuming and being creative on demand can be daunting. However, you don’t want to share irrelevant content just for the sake of sharing. By utilizing the following content creation strategies you can make sure to provide interesting … Read more

3 Easy & Effective Conversion Boosters

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Is one of your business goals to boost conversions without increasing your marketing spending? We collected the most effective tips to increase your sales while staying within budget. 1. Know Your Audience And Speak Their Language First of all, knowing your target audience is crucial. Only if you know your customers’ interests and needs, you … Read more

Boost Your Social Media Engagement

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Your marketing is doing well but your brand could use a boost? There are two ways of doing so: Spend more money on marketing or have your social media community promote your product. Here are some best practices on how to create a lively online community and how to engage with its members. 1. Create … Read more

Paid Search: How To Create Your First AdWords Campaign

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You’ve set up your AdWords account and you’re about to create your first AdWords search campaign. But before you start setting bids and budgets, take a few minutes and read through the following practical tips to make your first campaign a success and avoid some common mistakes. 1. Keyword Match Types Are Key When it … Read more

Google Chrome’s Autocomplete Attribute

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Google Chrome’s Autocomplete Attribute   Google has now introduced a new and handy feature that will make filling in forms on mobile devices faster and easier: the Google Chrome Autocomplete Attribute. This feature allows web developers to mark data fields with common information like ‘name’, ‘address’, and ‘email’. Learn why you should use autocomplete.   … Read more

4 Ways To Improve Your Landing Page Conversion Rate

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Optimizing your landing page is crucial to maximizing sales. There are several tests that you can run but here are 4 basics that you shouldn’t miss out on! 1. Make Sure Your Ad Matches Your Landing Page Your ad copy should match your landing page. Sounds pretty obvious right? Making your advertising message as relevant … Read more

What Are the Pros and Cons of Negative Keywords?

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In Google AdWords or Bing, you can add negative keywords to your advertising groups or campaigns in order to block your ads on those particular keywords. For example, if you are a bar owner in Chicago and you use the negative keyword “exam,” in AdWords, you will block out “bar exam in Chicago,” from your campaign. That’s due to the word exam, and it would keep you from serving your ad to individuals looking for the legal exam as opposed to a place to have a few drinks.

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New Risk-Free Online Marketing in 2012

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The biggest question everyone has before buying something or paying someone is: “is it worth my money”?

The same holds true for online marketing services: with so many companies saying the “right things” it is very difficult to separate the sweet-talkers from the professionals, and ultimately to hire a search marketing agency or consultant.

In the last three years that market has been getting very competitive and it is becoming more clear that if you don’t advertise online you are losing customers, and so you are losing money. This is why so many new online marketing companies and agencies are starting up every week, cold calling, hiring like crazy and just shooting on all cannons.

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