What do successful people do first thing in the morning? Most may answer generic things like “do yoga,” “go for a run” or “eat a big, healthy breakfast”; but, when it comes to PPC Managers, we want to know the technicalities of what they do to make their job great. Before we dive into what … Read more
Social networking sites are responsible for over 30% of all referral traffic on the internet, and there is no reason to expect that number to fall anytime soon. Your business needs an effective outreach strategy if you want to be successful, and this begins with determining which social media platforms to target. This list contains the … Read more
We hear you, choosing an SEM or SEO consulting firm can be tough. You want to make sure they tailor their services specific to your goals and don’t want a cookie-cutter service. There are ways to funnel out the ineffective firms from the effective ones, and it’s all in what you ask them when having … Read more
Gmail ads are an interesting tool that many advertisers fail to take advantage of. While the benefits you stand to gain will ultimately depend on what your goals are, you should at least know the basics of how they work and how to set up a campaign. These interactive ads are displayed at the top … Read more
Scenario: you offer translation services for businesses. We’re 99% sure you wouldn’t want someone contacting you or clicking your ad looking to translate “I love you” to Japanese. It’s a common issue for B2B businesses to qualify for certain keywords without simultaneously targeting B2C. B2B business often want to be in front of the general … Read more
In a recent post titled “The 5 Reasons Your Business Needs PPC Advertising,” the subject of purchasing intent was brought up while discussing the importance of highly targeted PPC campaigns. Today, we’ll be taking a closer look at this topic and exploring how it can help drive significant improvements to the conversion rate of your … Read more
If you think of AdWords as a skilled profession, which it is, then the question of how to become in the top 1 percent of PPC specialists comes down to one simple question: what does any skilled professional do? We’ve rounded up a four-point checklist that helps professionals work their way to the top. Pay … Read more
If you’re familiar with the back-end of a Google AdWords account, you’re probably aware that things can get messy very quickly if they aren’t structured properly from the start. As the account structure is the backbone of all your AdWord campaigns, you want to make sure that you set it up the absolute best way … Read more
Many people incorrectly assume that PPC is ineffective or that it simply isn’t right for their business. This view is usually the result of a poorly structured campaign that leads to less than favorable results. While PPC does require planning and management to develop a successful strategy, the truth is that any business can benefit … Read more
YouTube is a great platform to promote your business in an entertaining way. However, the best videos on the planet are useless if users can’t find them. Make it easy for people to become aware of your clips and grow your YouTube channel traffic with the following top three best practices. 1. Channel Optimization The … Read more
You’ve got a pretty good conversion rate but it could be better? Your conversion numbers are okay but could use an increase? Maybe it’s time to change your conversion rate strategy. We collected the most important CRO best practices to make your campaigns more effective and to boost your conversions. 1. Content vs. Style In … Read more
LinkedIn is a great tool to market yourself online given that your public profile shows up for searches. But how can you make sure that people looking for someone with your skills can find you? Improving the visibility of your LinkedIn public profile is easy with the following practices. 1. Check Your Privacy Settings First … Read more
