Of the two channels, Facebook ads seems to get much more press than Google Adwords. You often hear of DTC companies and startups built off the back of Facebook ads. You rarely hear founders bragging about their innovative Google Adwords search ads and how this launched them to the top. Does this mean Google Adwords … Read more
Social networking sites are responsible for over 30% of all referral traffic on the internet, and there is no reason to expect that number to fall anytime soon. Your business needs an effective outreach strategy if you want to be successful, and this begins with determining which social media platforms to target. This list contains the … Read more
Are you member of a Facebook group? Or did you form one? If so, why not create a Facebook community for business? Facebook groups can help you grow your business by building connections between your members and with your company. Read more about the 2 different types of Facebook groups that you should use for … Read more
Brand Pages has been a useful feature for businesses to market their products and services on Facebook for the past 8 years. Starting out as a great marketing tool, Brand Pages has suffered a loss of effectiveness, making it more difficult to display content to fans. Here are some helpful tips on how to organically … Read more
If you are using Facebook ads already and think about improving your performance or if you have never used Facebook ads before and think about utilizing them as part of your online advertising, here are some tips how to create successful ads for your Facebook page. 1. News Feed Ads Or Right-Hand Column Ads? First … Read more
What is an OG Tag? OG tags, or open graph meta tags are very popular for use in social media such as Facebook and Twitter. The very large amount of people using social media such as Facebook and Twitter makes it a great place for sharing. This makes social media great for marketing. In 2010 … Read more
