Which is Better, Google Adwords or Facebook? Many business owners or startups wonder which channel they should focus their marketing budget. Ever since Facebook started serving ads to users, PPC consultants have argued about which is the better service, Google Adwords, or Facebook. The truth is that each ad platform serves different purposes. Most companies … Read more
Social networking sites are responsible for over 30% of all referral traffic on the internet, and there is no reason to expect that number to fall anytime soon. Your business needs an effective outreach strategy if you want to be successful, and this begins with determining which social media platforms to target. This list contains the … Read more
If you’re a social media advertiser or a female teenager, you’ve probably heard of SnapChat, a mobile app that is similar to social networks like Facebook and Twitter, yet different. Learn how you can use SnapChat for your online advertising: 1. SnapChat & Snaps First of all, SnapChat is a mobile app with which users … Read more
Are you member of a Facebook group? Or did you form one? If so, why not create a Facebook community for business? Facebook groups can help you grow your business by building connections between your members and with your company. Read more about the 2 different types of Facebook groups that you should use for … Read more
You get a good amount of retweets on Twitter but a bit more wouldn’t hurt? We have four easy tips how you can increase your retweets dramatically without much effort. Learn more: 1. Use Rich Colors Tweets with colorful images gain more attention, and images with saturated colors stand out even more. To give you … Read more
Brand Pages has been a useful feature for businesses to market their products and services on Facebook for the past 8 years. Starting out as a great marketing tool, Brand Pages has suffered a loss of effectiveness, making it more difficult to display content to fans. Here are some helpful tips on how to organically … Read more
If you are using Facebook ads already and think about improving your performance or if you have never used Facebook ads before and think about utilizing them as part of your online advertising, here are some tips how to create successful ads for your Facebook page. 1. News Feed Ads Or Right-Hand Column Ads? First … Read more
Visuals are a powerful way of delivering a message or making a statement. It takes only seconds for you to absorb the message of an image, in contrast to a lengthy text (and let’s face it, sometimes we are simply too lazy to read a long wall of text). Visuals, if used wisely, can make … Read more
What is an OG Tag? OG tags, or open graph meta tags are very popular for use in social media such as Facebook and Twitter. The very large amount of people using social media such as Facebook and Twitter makes it a great place for sharing. This makes social media great for marketing. In 2010 … Read more
