Are you member of a Facebook group? Or did you form one? If so, why not create a Facebook community for business? Facebook groups can help you grow your business by building connections between your members and with your company. Read more about the 2 different types of Facebook groups that you should use for your business:
1. The Event Group
Do you have an important event coming up? If so, use it to create a Facebook group. If you send out invitations, you could ask everyone who is invited to join your Facebook community or everyone who registered for the occasion. This way, the community members will have the chance to interact with one another and discuss topics regarding the upcoming event. By creating a Facebook group, you also provide the opportunity for your members to connect and network within the community and with your business, which establishes a more personal relationship than via email.
2. The Product Or Service Group
If you don’t have an event planned in the near future, form a Facebook group for your product or service. No matter what your business is, a Facebook community provides a space for your members to leave you feedback on what they liked and didn’t like about your product or service. This information can help you to improve whatever you are offering and make it more valuable for your customers. If you provide a program like an online training center, a Facebook group allows your members to discuss course-related content and give you real-time feedback on the training and ask questions.
Facebook groups offer you a great opportunity to connect with your customers in a more personal way than via email and grow your business. Last year, 700 million people were using Facebook groups and the number of groups is increasing every day. Reason enough to give it a try, right?
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