Brand Pages has been a useful feature for businesses to market their products and services on Facebook for the past 8 years.
Starting out as a great marketing tool, Brand Pages has suffered a loss of effectiveness, making it more difficult to display content to fans. Here are some helpful tips on how to organically increase your Facebook reach.
1. Quality Rather Than Quantity
Needless to say that posting content once every two weeks is not enough, but posting irrelevant content several times a day won’t do the trick either. Therefore, try to provide high-quality, relevant content on a regular basis.
Keep in mind that Facebook measures the quality of your posts by the number of shares, likes, and clicks when you select your posts. Furthermore, the likelihood that your content appears in your users’ newsfeed increases with an increasing engagement of your users with your page.
2. Measure Your Performance
In order to create relevant content, it is essential that you know your audience. To get to know your followers better and find out what content they are interested in and what not, use Facebook Insights.
This analytics tool provides you with useful data like reach, likes, visits, posts, and people that can help you determine your content’s performance. Facebook Insights is easy to use and can give you valuable information on what works best for you.
3. Stay Ahead Of The Curve
Keep an eye on your competition. Tools like Buzzsumo, Quintly, or Simply Measured can provide useful insights on what your competition is up to. Find out what strategies influencers are using and how effective they are.
Stay up-to-date on your industry’s trends and learn from your competitors. However, don’t copy what other brands are doing because what works for them doesn’t necessarily have to work for you. Get ideas and find your own style.