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Which is Better, Google Adwords or Facebook?

Which is Better, Google Adwords or Facebook? Many business owners or startups wonder which channel they should focus their marketing budget. Ever since Facebook started serving ads to users, PPC consultants have argued about which is the better service, Google Adwords, or Facebook. The truth is that each ad platform serves different purposes. Most companies … Read more

Do Facebook Ads Make Google Adwords Obsolete

Do Facebook Ads Make Google Adwords Obsolete Of the two channels, Facebook ads seems to get much more press than Google Adwords. You often hear of DTC companies and startups built off the back of Facebook ads. You rarely hear founders bragging about their innovative Google Adwords search ads and how this launched them to … Read more

Google Inbox – Smarter Than Gmail

Google inbox is not just for email. Google inbox is a new innovative app that the Google Gmail team has creatively put together. Google inbox combines important features that are used on a daily basis. It’s a very easy to use and easy to access app with a modern user interface. This is a fun … Read more

How To Become A Social Media Influencer

Are you an expert on a certain social media topic? Are you knowledgeable about Facebook or Twitter? Have You Ever thought of Becoming a Social Media Influencer .If so, here are some helpful best practices that can get you influencer status quickly. 1. Pick And Choose First of all, becoming an influencer on several platforms … Read more

How To Use Social Media To Complement a Search Campaign

Not all businesses are currently advertising on social media. They are afraid to waste money on target methods that aren’t as precise as Google AdWords or Bing’s search campaigns. How can we blame them? Search campaigns display to users who are looking for your products and services right now and therefore they are high quality … Read more

The Secret to Twitter Success

Twitter is a very misunderstood platform, but there is tremendous value available for any business that uses the site correctly. This isn’t as easy as it sounds. If you spend your time focused on the commonly shared tips for growing your twitter audience, you’ll be sorely disappointed in the results. The real secret to twitter … Read more

The 6 Most Important Social Networking Sites for Businesses

Social networking sites are responsible for over 30% of all referral traffic on the internet, and there is no reason to expect that number to fall anytime soon. Your business needs an effective outreach strategy if you want to be successful, and this begins with determining which social media platforms to target. This list contains the … Read more

Improve Your Customer Service With Twitter Direct Messages

Twitter has recently updated its messaging system to make it easier for customers to get in touch with your business. Learn how to use the improved Twitter direct messages feature to communicate with your clients directly. 1. How It Works Previously only users who are following you were able to send you a direct message. … Read more

How To Boost Your Google+ Engagement

Are you running a Google+ campaign and your goal is to boost engagement? We collected 3 best practices that can help your advertising message stick out and get the attention it deserves. 1. What Should Your Post Look Like? First of all, your post title should be no longer than 40 characters and formatted in … Read more

Boost Your Social Media Engagement

Your marketing is doing well but your brand could use a boost? There are two ways of doing so: Spend more money on marketing or have your social media community promote your product. Here are some best practices on how to create a lively online community and how to engage with its members. 1. Create … Read more