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Microsoft Advertising Launches Smart Campaign Mobile App Pilot

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Microsoft Advertising Launches Smart Campaign Mobile App Pilot If you are a user of Microsoft ads, you may have recently noticed a new pilot program. This pilot program allows users to manage Smart campaigns from a mobile device. Microsoft seems to be pushing this new pilot program with an active popup showing in accounts (shown … Read more

Online Marketing Results Are Relative – Don’t Cheat Yourself

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“Results are relative” – don’t cheat yourself

If your client came with a product/service from your competition you could easily tell if it was good or not. However, when you move outside your realm of expertise it’s much harder to differentiate between qualities because you are not as “in” that market.

Often I find prospective clients that are “happy” with results and are reluctant to try our “Free SEM strategy session”, they believe “all is peachy in the online marketing department!” However, those who gave it a try quickly found out that their results could be a lot better and they are actually losing a lot of money advertising on Google, Yahoo and Bing.

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Which Is Better, Google AdWords or Bing Ads

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Whether you are just starting your Google Adwords account or have had one for years, you might wonder if Bing ads is a good fit for your business. As a Google Adwords consultant, we commonly get questions about Bing Ads. Is Bing Ads better than Google Adwords? Does anyone even use Bing? Why even bother … Read more

Should You Advertise For Your Business Using Bing Ads?

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A common question we get as PPC consultants is, “Should we invest with Bing Ads?” Or, “Why should we advertise with Bing Ads?” Our response is almost always a resounding YES. The Cost: Many people think that no one uses Bing or that it isn’t popular – so why would they want to advertise for … Read more

What Sets Apart the Best Pay Per Click Campaigns?

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Pay per click (PPC) campaigns can be a combination of art and science. It takes creativity to generate compelling ad content and at the same time, you have to understand the rules and parameters regarding this tool. From there, you must monitor accounts and make adjustments as necessary. A successful PPC campaign can require a … Read more

How To Use Keyword Match Types

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There are basically three different keyword match types: broad, phrase, and exact match. You can select all of these options for one and the same keyword, or not choose a match type at all and the keyword will have the default match type broad. Keyword match types determine when your ad is shown to a … Read more

What Do Great PPC Managers Do First Thing In the Morning?

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What do successful people do first thing in the morning? Most may answer generic things like “do yoga,” “go for a run” or “eat a big, healthy breakfast”; but, when it comes to PPC Managers, we want to know the technicalities of what they do to make their job great. Before we dive into what … Read more

How to Qualify B2B Traffic When Keywords Also Target B2C

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Scenario: you offer translation services for businesses. We’re 99% sure you wouldn’t want someone contacting you or clicking your ad looking to translate “I love you” to Japanese. It’s a common issue for B2B businesses to qualify for certain keywords without simultaneously targeting B2C. B2B business often want to be in front of the general … Read more

The 5 Reasons Your Business Needs PPC Advertising

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Many people incorrectly assume that PPC is ineffective or that it simply isn’t right for their business. This view is usually the result of a poorly structured campaign that leads to less than favorable results. While PPC does require planning and management to develop a successful strategy, the truth is that any business can benefit … Read more