“Results are relative” – don’t cheat yourself
If your client came with a product/service from your competition you could easily tell if it was good or not. However, when you move outside your realm of expertise it’s much harder to differentiate between qualities because you are not as “in” that market.
Often I find prospective clients that are “happy” with results and are reluctant to try our “Free SEM strategy session”, they believe “all is peachy in the online marketing department!” However, those who gave it a try quickly found out that their results could be a lot better and they are actually losing a lot of money advertising on Google, Yahoo and Bing.
