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4 Tips To Optimize Your Paid Search Campaign Settings

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Choosing the ideal campaign settings for your particular advertising goals is essential. If your settings are just not quite right for your purposes, you will never achieve your maximum potential. Therefore, take a few things into consideration before you get started on your first AdWords campaign. 1. Search Network? Display Network? Or Both? The Google … Read more

How To Set Up Effective A/B Tests At The Ad Copy Level

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Setting up A/B tests is fundamental to generating a mathematical account optimization system. Follow these 4 steps to make sure your tests are generating statistically relevant results for your business: 1. Testing Variables Individually You should always test one variable (headline, description line one, description line two, display URL) at a time with several ads … Read more

How Can You Improve Your Paid Search Results?

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If you’re having a tough time getting the results that you were looking for from your paid search advertising, it may be time to mix it up. First, though, you have to figure out what the underlying cause of your struggles is. Could it be a bad setup of your account, the impact of your competition, changes in your website or simply the time of year? These are all possible reasons for your struggles, but sitting around wondering about them isn’t going to help you out. Taking steps to turn things around can help you to get back to profitability as quickly as possible.

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Is It a Good Idea To Advertise on Bing?

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The majority of the search traffic in the world is through Google, so naturally most businesses that do online advertising work with Google AdWords as well. If you’ve been using AdWords for quite some time and are only making incremental improvements in your advertising performance, you may be looking outside the Google box in order to make big leaps and bounds in your sales. One idea to broaden your horizons is to advertise with Bing, another leading search engine. If you feel that you’ve maximized your performance on Google AdWords, this is a good idea.

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New Risk-Free Online Marketing in 2012

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The biggest question everyone has before buying something or paying someone is: “is it worth my money”?

The same holds true for online marketing services: with so many companies saying the “right things” it is very difficult to separate the sweet-talkers from the professionals, and ultimately to hire a search marketing agency or consultant.

In the last three years that market has been getting very competitive and it is becoming more clear that if you don’t advertise online you are losing customers, and so you are losing money. This is why so many new online marketing companies and agencies are starting up every week, cold calling, hiring like crazy and just shooting on all cannons.

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