The majority of the search traffic in the world is through Google, so naturally most businesses that do online advertising work with Google AdWords as well. If you’ve been using AdWords for quite some time and are only making incremental improvements in your advertising performance, you may be looking outside the Google box in order to make big leaps and bounds in your sales. One idea to broaden your horizons is to advertise with Bing, another leading search engine. If you feel that you’ve maximized your performance on Google AdWords, this is a good idea.
Should You Advertise For Your Business Using Bing Ads?
A common question we get as PPC consultants is, “Should we invest with Bing Ads?” Or, “Why should we advertise with Bing Ads?” Our response is almost always a resounding YES. The Cost: Many people think that no one uses Bing or that it isn’t popular – so why would they want to advertise for … Read more