What is Google Ads/AdWords in Digital Marketing? Every year, the digital landscape expands, with more and more magazines, stores and businesses focusing on the digital aspects of their company. The field of marketing is no exception, which means it is more crucial than ever for businesses to hone in on their digital marketing skills. Digital marketing … Read more
Recruiting an Adwords Management Company in a Few Simple Steps In the same way that you look for a new employee or a new doctor, it is important to spend a little time to find a skilled, experience and reliable Google AdWords agency. Not only that, but you need to find an agency that … Read more
What’s the Difference Between Google AdSense and AdWords? A common question from business owners or those new to digital marketing is: “What is the difference between Google Adsense and Adwords?” This distinction can be quite confusing. As a Google Adwords consultant, I will explain the difference between the two. Google Adwords Overview Google Adwords, also … Read more
Twitter is a very misunderstood platform, but there is tremendous value available for any business that uses the site correctly. This isn’t as easy as it sounds. If you spend your time focused on the commonly shared tips for growing your twitter audience, you’ll be sorely disappointed in the results. The real secret to twitter … Read more
Search engine optimization (SEO) is an extremely important component of website management, and this is as true for a bootstrapped startup as it is for a multimillion dollar business. Many people put hours and hours into building an attractive website that has good content, yet are frustrated when they fail to rank on Google after … Read more
A common question: do clients need to give permission to advertise their site? The basic answer is no; However, there is a bigger picture that is important to understand. Let’s walk through the basic two steps of setting up a new client for Google AdWords: AGREEMENT Sometimes consultants getting starting say their agreement verbally or … Read more
What do successful people do first thing in the morning? Most may answer generic things like “do yoga,” “go for a run” or “eat a big, healthy breakfast”; but, when it comes to PPC Managers, we want to know the technicalities of what they do to make their job great. Before we dive into what … Read more
Social networking sites are responsible for over 30% of all referral traffic on the internet, and there is no reason to expect that number to fall anytime soon. Your business needs an effective outreach strategy if you want to be successful, and this begins with determining which social media platforms to target. This list contains the … Read more
We hear you, choosing an SEM or SEO consulting firm can be tough. You want to make sure they tailor their services specific to your goals and don’t want a cookie-cutter service. There are ways to funnel out the ineffective firms from the effective ones, and it’s all in what you ask them when having … Read more
If you’re wondering how you can improve your Google AdWord CTR, you’ve come to the right place. For starters, the fundamental basic level of what you can improve is the keyword. It has four different match type options: exact match, modified broad match, phrase match and broad match. Exact match is likely to yield the … Read more
Gmail ads are an interesting tool that many advertisers fail to take advantage of. While the benefits you stand to gain will ultimately depend on what your goals are, you should at least know the basics of how they work and how to set up a campaign. These interactive ads are displayed at the top … Read more
Scenario: you offer translation services for businesses. We’re 99% sure you wouldn’t want someone contacting you or clicking your ad looking to translate “I love you” to Japanese. It’s a common issue for B2B businesses to qualify for certain keywords without simultaneously targeting B2C. B2B business often want to be in front of the general … Read more
