In a recent post titled “The 5 Reasons Your Business Needs PPC Advertising,” the subject of purchasing intent was brought up while discussing the importance of highly targeted PPC campaigns. Today, we’ll be taking a closer look at this topic and exploring how it can help drive significant improvements to the conversion rate of your … Read more
If you think of AdWords as a skilled profession, which it is, then the question of how to become in the top 1 percent of PPC specialists comes down to one simple question: what does any skilled professional do? We’ve rounded up a four-point checklist that helps professionals work their way to the top. Pay … Read more
If you’re familiar with the back-end of a Google AdWords account, you’re probably aware that things can get messy very quickly if they aren’t structured properly from the start. As the account structure is the backbone of all your AdWord campaigns, you want to make sure that you set it up the absolute best way … Read more
