Google Seller Ratings used to be an automated extension that primarily eCommerce advertisers took advantage of. Nowadays, however, more and more industries use the golden star ratings to boost their click-through rates. Learn how: 1. What Are Seller Ratings? Google Seller Ratings appear automatically in your ads if you meet certain criteria. Within one year, … Read more
A common question: do clients need to give permission to advertise their site? The basic answer is no; However, there is a bigger picture that is important to understand. Let’s walk through the basic two steps of setting up a new client for Google AdWords: AGREEMENT Sometimes consultants getting starting say their agreement verbally or … Read more
Gmail ads are an interesting tool that many advertisers fail to take advantage of. While the benefits you stand to gain will ultimately depend on what your goals are, you should at least know the basics of how they work and how to set up a campaign. These interactive ads are displayed at the top … Read more
If you’re familiar with the back-end of a Google AdWords account, you’re probably aware that things can get messy very quickly if they aren’t structured properly from the start. As the account structure is the backbone of all your AdWord campaigns, you want to make sure that you set it up the absolute best way … Read more
