Google Seller Ratings used to be an automated extension that primarily eCommerce advertisers took advantage of. Nowadays, however, more and more industries use the golden star ratings to boost their click-through rates. Learn how:
1. What Are Seller Ratings?
Google Seller Ratings appear automatically in your ads if you meet certain criteria. Within one year, you need to receive a minimum of 30 unique reviews and a minimum rating of 3.5 stars in order for Seller Ratings to be displayed in your Google AdWords ads. Google Trusted Stores and Google Consumer Surveys are the sources of an advertiser’s reviews, besides some third-party sites like TrustPilot.
2. Seller Ratings And Other Extensions
There are multiple extensions available in Google AdWords, sitelink extensions, location extensions, and callout extensions to name but a few. The nice part about extensions is that you don’t have to limit yourself to one extension type since several extensions can be displayed at the same time. The impact of ad extensions depends on various factors like the industry you are in or your target audience. The Google ‘automated extensions report’ can provide insights into your campaign performance with and without Seller Ratings.
3. How To Make Seller Ratings Show Up
In order to make Google Seller Ratings show up in their ads, advertisers tweak the ‘Website Satisfaction Survey’ within Google’s Consumer Surveys. By using the free Google standard survey, advertisers can influence the appearance of Seller Ratings in their ads.
Google Seller Ratings can give you an advantage over your competition and increase your click-through rate. As Seller Ratings don’t conflict with any other ad extensions, they are definitely worth giving them a try.