When first setting up your Google Adwords account, the location settings can be tricky. Although it looks relatively straightforward at first, there are a few best practices to keep in mind. A Google Adwords management service will help you pinpoint your location targeting, but you can do this on your own for many accounts. Location … Read more
How you structure your AdWords, or Google Ads, campaign is extremely important. Your account structure is literally the back bone of your account’s success. And, the best way to structure your Google Ads account is to structure it in the same way you structure your website. Here’s How. Let’s start with the basics: How do … Read more
If you’re familiar with the back-end of a Google AdWords account, you’re probably aware that things can get messy very quickly if they aren’t structured properly from the start. As the account structure is the backbone of all your AdWord campaigns, you want to make sure that you set it up the absolute best way … Read more
