Hammering Out Leads for Home Services Client Acquisition
Boost your business! Discover proven strategies for lead generation for home services and attract high-quality clients.
B2C
How to Qualify B2B Traffic When Keywords Also Target B2C
Scenario: you offer translation services for businesses. We’re 99% sure you wouldn’t want someone contacting you or clicking your ad looking to translate “I love you” to Japanese. It’s a common issue for B2B businesses to qualify for certain keywords without simultaneously targeting B2C. B2B business often want to be in front of the general … Read more
How To Target B2B vs B2C With Google AdWords
A big challenge and common (and great) unanswered question: how to target businesses and not retail customers with AdWords. One way is to target using keywords, such as “wholesale,” or “for business.” This helps assume it’s a business in the keywords search query. This simple method helps you segment out the market you’re targeting, which … Read more