Are you running a Google+ campaign and your goal is to boost engagement? We collected 3 best practices that can help your advertising message stick out and get the attention it deserves.
1. What Should Your Post Look Like?
First of all, your post title should be no longer than 40 characters and formatted in bold. After your headline, providing an overview of your post by summarizing it in about 159 characters can be useful to attract further attention. In order to get readers to react to your post, ask them a question or state a call to action. You can ask for feedback, comments, opinions, experiences, and the list goes on. Finally, include at least 3 hashtags to your post.
2. What Should Your Post Be About?
When it comes to the content of your posts the golden rule is to be relevant and consistent. Your posts should be somehow related to your business and not be completely off-topic. Try to provide informational content as well as entertaining posts. Your readers will appreciate the mix between education and entertainment. There is nothing wrong with spicing it up a little bit from time to time but think about your audience and their interests when you do.
3. What About Third-Party Content?
Providing fresh and original content on a regular basis can be time-consuming. Therefore, reach out and share posts from other people in your industry. However, when you do, make sure to add you personal comment, opinion, or further insights to be recognized as an expert in the field. The rule of thumb is to post about 80% of non-promotional content and 20% of informational content about your business.
Increasing user engagement on Google+ can be easier as it seems if you follow the best practices described above. Of course, you won’t see a difference over night but by sticking to these tips you’ve paved the way for a lively Google+ community.
If you have some more Google+ questions, don’t hesitate to contact us, our online marketing experts will help you.