Which is Better, SEO or PPC ?

Which is Better, SEO or PPC ?

Which is Better, SEO or PPC ?

Before selecting you need to understand the difference between SEO and PPC. Every business owner decide which is best for their business.

SEO is also known as Search Engine Optimization while PPC stands for Pay Per Click and both are important part of Search Engine Marketing.

As a PPC consultant, I have experience with both. Let’s have a detailed look at the differences:

COST: You might have to pay for both, however SEO might be the cheaper option SEO:

  • SEO is free (not in reality), you usually end up paying someone to do work for you
  • SEO involves lot of work, it is not simple to generate traffic as everyone with similar services or products like yours are competing with you for same keywords and traffic
  • You should have a very high quality content on website, website should be easy to navigate and load quickly
  • SEO also involves submitting your website to search engines and many directories and generate backlinks from good website, which good websites usually charge

PPC:

  • Usually, you start paying from the word go, most of the time you pay per click received to your website
  • Hiring a PPC consultant or Google AdWords Management service, although not mandatory, will help accelerate your results

TIME: PPC is the fastest way to start getting traffic, SEO might take for a long time

SEO:

  • Usually 4-6 months to start seeing results. This is usually the case no matter what agencies try to sell you, there is no quicker way to do it (legally)
  • There is also “Black hat SEO”, which is unethical way of doing SEO. This might get you results faster, but it will most of the time get your website banned completely from Search Engines

PPC:

  •  Ads will start generating traffic as soon as you start and is effective till you run out of budget

TRAFFIC: Both with get you good traffic if you optimize as per your goal and relevancy

SEO:

  • Once you start getting ranking on desired terms, there are good chances that you will get most of the free traffic for those term. At least until some other website outranks you for that terms
  • More competitive the terms if more harder it will be to generate traffic for that keyword means more SEO work involved
  • Almost impossible to get traffic from competitor terms

PPC:

  • As long as you have the budget, you will be able to get traffic to your website
  • More popular terms will cost more money (cost per click) you might have to pay to outrank others
  • It is very easy to get traffic on competitor terms (it might be expensive though)
  • A Google Adwords Management service will be essential to helping you get the right traffic at the reasonable cost

EFFECTIVENESS: PPC will have a edge here most of the time

SEO:

  • Google changes the algorithm regularly to improve user experience and sometimes all the work done on SEO might be erased
  • SEO will be less effective especially for big websites, small changes might impact ranking of your website and keywords matching to the particular page
  • You will also received traffic from unwanted terms
  • SEO links will always display under PPC results

PPC:

  • In PPC you can control exactly which terms your ads should appear for, and easily get rid of terms you don’t want
  • You can  push aggressively for best performing terms or variants and pause or pullback underperforming terms
  • The most relevant ads always display above the SEO results
  • You can also control exactly where you want to take user on your website for specific terms

A PPC Consultant’s Honest Take on SEO vs. PPC

Both are very important aspect of Search Engine marketing. However if for any reason you have to select any one, you should always start with PPC and then move one to SEO. PPC will start giving you desired results instantly (if managed properly) by the time your SEO strategy or plan in in effect.

(424) 239-9434
string(58) "https://www.yaelconsulting.com/which-is-better-seo-or-ppc/"

    Get More From Your Marketing Budget, Guaranteed!

    Sign up to get free tips on how to check and fix your Google AdWords account