Banner Ads Practice Archives

Is Display a Waste of Time?

March 1, 2021January 30, 2018 by David

How many times were you tempted to test display because of its low cost per click (CPC)? Or were you disappointed by a few tests that you have run without much success? Did you simply wonder whether it would make sense to learn more about display to see if it would work for a business … Read more

Banner Ads Best Practices

March 1, 2021May 12, 2015 by David

No matter what you’re searching for on the web or which website you’re browsing – they’re always there: Banner ads. Due to their omnipresence on the web, they get ignored more often than clicked on by viewers. Besides reasons like fear of spam or a virus, banner ads remain disregarded for their supposedly uninteresting content. … Read more