Even if you don’t know exactly what Google ads are, you probably see them on a daily basis and they bring in big revenue for the search engine giant. Here is a quick breakdown of how and where Google sells advertising space and uses this to earn money. Google Sells Ad Space on Search Properties … Read more
In a nutshell, no, Google Ads is not a free service. However, it is important to understand how Google Ads makes money and what kind of return you can expect on your investment. There may also be some deals you can take advantage of in order to get discounts on your account. Essentially, when you … Read more
AdWords, now dubbed Google Ads, does allow you to get more traffic on your website. It runs off a system that stems from the idea that “the more you pay, the more traffic you can drive to your website.” However, there are many pitfalls that can impede how much traffic is driven to your site. … Read more
Choosing keywords for AdWords, now known as Google Ads, is essential to the success of your website. When you choose the correct keywords – both short and long tail – you can boost your search engine placement and draw more traffic to your website. Here’s how to do just that: Start With Your Website Evaluate … Read more
If you’re wondering if Google AdWords, now known as Google Ads, is really worth it, the answer is not as clear cut as you would think. Simply put and if you ask any AdWords expert, if you do it correctly, it’s very effective. To offer a strong example, think of Google Ads effectiveness as comparable … Read more
Google Ads, formerly known as Google AdWords, is a successful tool to help you boost your income and your brand. Since its inception in 2000 and more recently, rebrand in 2018, Google Ads has helped blog and business owners maximize their exposure and profit from leads and innovative marketing strategies. If you want to perfect … Read more
In case you missed the recent headlines, Google is switching from multiple ad rotation options to two: rotate for conversions or rotate indefinitely. By doing this, Google wants you to focus more on how your ads can generate more conversions, such as signups and purchases, and offers more control of which ad copy is showing … Read more
For advertisers, regularly tracking and reviewing what creates value for their ads and campaigns are essential. To facilitate this, Google Ads provides conversion data. This enables you to gather all the information you need to ensure your ads are performing well. Advertisers can use these five strategies to scale up their AdWords accounts by using … Read more
A common question: do clients need to give permission to advertise their site? The basic answer is no; However, there is a bigger picture that is important to understand. Let’s walk through the basic two steps of setting up a new client for Google AdWords: AGREEMENT Sometimes consultants getting starting say their agreement verbally or … Read more
If you’re familiar with the back-end of a Google AdWords account, you’re probably aware that things can get messy very quickly if they aren’t structured properly from the start. As the account structure is the backbone of all your AdWord campaigns, you want to make sure that you set it up the absolute best way … Read more
A big challenge and common (and great) unanswered question: how to target businesses and not retail customers with AdWords. One way is to target using keywords, such as “wholesale,” or “for business.” This helps assume it’s a business in the keywords search query. This simple method helps you segment out the market you’re targeting, which … Read more
The call to action (CTA) is, or should be, the last part of your description line two of your Google AdWords ads. A good call to action tops off your message, attracts your readers’ interest, and makes them perform the desired action, for example making a purchase. This being said, your call to action plays … Read more
