Paid Search Archives - Page 4 of 5

Paid Search: How To Create Your First AdWords Campaign

March 1, 2021April 15, 2015 by David

Digital Online Marketing Office Working Concept

You’ve set up your AdWords account and you’re about to create your first AdWords search campaign. But before you start setting bids and budgets, take a few minutes and read through the following practical tips to make your first campaign a success and avoid some common mistakes. 1. Keyword Match Types Are Key When it … Read more

Google Chrome’s Autocomplete Attribute

June 15, 2021March 19, 2015 by Lior Krolewicz

Google Chrome’s Autocomplete Attribute Google has now introduced a new and handy feature that will make filling in forms on mobile devices faster and easier: the Google Chrome Autocomplete Attribute. This feature allows web developers to mark data fields with common information like ‘name’, ‘address’, and ‘email’. Learn why you should use autocomplete. … Read more

New AdWords Feature: Call-Only Campaigns

March 1, 2021March 10, 2015 by David

Google AdWords has introduced a new campaign type that some of you may have been waiting for: Call-only campaigns. This feature allows businesses to draw attention to their phone number, call button, and business description. If your goal is to encourage people to call your business, keep reading to learn more about Google’s new call-only … Read more

4 New And Noteworthy Google AdWords Features

March 1, 2021March 3, 2015 by David

Google released many new features in the past year that you may or may not have heard from yet. We selected the most relevant AdWords updates for you. Check out what they are for and how to use them. 1. Callout Extensions Callout extensions are, as you might guess, ad extensions that you can use … Read more

4 Mistakes To Avoid For More Successful AdWords Campaigns

March 1, 2021February 3, 2015 by David

Managing a successful campaign starts from avoiding common mistakes. Check out these 4 mistakes that are ruining your adwords performance: Mistake #1: Keeping Irrelevant Keywords Including relevant keywords in your ads is a smart way of attracting the interest of potential customers. However, if your keywords lead to a landing page that is irrelevant to … Read more

4 Mistakes To Avoid For More Successful AdWords Campaigns

June 15, 2021January 27, 2015 by Lior Krolewicz

4 Mistakes To Avoid For More Successful AdWords Campaigns Managing a successful campaign starts from avoiding common mistakes. Check out these 4 mistakes that are ruining your adwords performance: Mistake #1: Keeping Irrelevant Keywords Including relevant keywords in your ads is a smart way of attracting the interest of potential customers. However, if … Read more

Find Out Who Is Competing On Your Keywords In AdWords

December 30, 2020January 10, 2015 by David

The AdWords auction insights report provides useful information in terms of your performance compared to the performance of other advertisers in the same auction. These insights can help you optimize your bid and budget and make your campaign more successful. The auction insights report is available on the campaign, ad group and keyword level and … Read more

Is it Time to Increase Your AdWords Budget?

March 1, 2021August 7, 2013 by Lior Krolewicz

Businessman Putting The Letters Of The Word Budget On Coins

If you are profitable on AdWords, you may be wondering if it is a good time to increase your budget, take a little bit of a risk and try to push to the next level as a business. It’s a decision that certainly makes people a bit nervous, but as long as you’ve been keeping track of all of the information at your disposal, you should already know whether or not it is a good idea to push your budget a bit higher. If your campaign has been successful on a smaller scale, there is plenty of reason to believe it can be more successful on a larger scale in terms of sheer profits.

What Is AdWords Rule Based Bidding?

July 23, 2021July 24, 2013 by Lior Krolewicz

Hand holding auction paddle. Bidding concept. Auction competition. vector

In Google AdWords, you have an option to set up rules to change your campaign automatically based on other triggers or events. This is known as rule-based bidding. There are a number of advanced software programs and tools that have been created that do just that, using advanced statistics. There are a lot of aspects of rule-based bidding to get into, and it can be found under the “Automate” tab in AdWords. To start, it’s a good idea to use some basic, easy rules that will get you going.

What Are the Pros and Cons of Negative Keywords?

July 22, 2021July 19, 2013 by Lior Krolewicz

In Google AdWords or Bing, you can add negative keywords to your advertising groups or campaigns in order to block your ads on those particular keywords. For example, if you are a bar owner in Chicago and you use the negative keyword “exam,” in AdWords, you will block out “bar exam in Chicago,” from your campaign. That’s due to the word exam, and it would keep you from serving your ad to individuals looking for the legal exam as opposed to a place to have a few drinks.

Setting Up Your AdWords Account

March 1, 2021July 12, 2013 by Lior Krolewicz

One of the most important things that you need to do in order to be successful in online advertising is to correctly configure your Google AdWords account. (Talk to a Google Adwords consultant for Google AdWords help.) It is a foundation of your online advertising campaigns, and having a mediocre setup is a risky move that can cause you problems in both the short and long term. Ultimately, it will be hard to grow it with your business, which will eventually cost you money.

That’s easy enough to understand, but if you don’t know how to come up with a great account setup, you can’t get going. In an ideal situation, you would set up your campaign to look a lot like your website’s navigational menu. That makes it easier to track your account’s performance, and makes for a no nonsense campaign.

Basic Google AdWords Bidding: How To Bid in a New Google AdWords Account

March 1, 2021March 13, 2013 by Lior Krolewicz

Conceptual hand writing showing Real Time Bidding. Business photo showcasing Buy and sell advertising inventory by instant auctions.

I always recommend to anyone who is starting a new Google Adwords account to start slow and then work their way up. Here is a recommended process you can use to begin your own account.

Start by going to the Google Keyword Tool. Type in common keywords for your product or service. Then, you will see Google’s estimated cost per click. For example, if you looked up “dog food”, you may see that in the US, the approximate CPC will be $1.91. In a future post, I will discuss something called “head keywords”, like “dog food” and how they affect your competition compared to “long-tail keywords” like “cheap dog food online”.