Expert Tips for Adding Negative Keywords
Google Ads and online marketing is rapidly changing, and what used to work a decade ago is not as effective. Google AdWords Consultants have discovered that search engines like Google and Bing are changing the way keywords are used to match to search terms.
This can explain why your Google Ads account has a very high budget and gets many impressions or clicks, but very few conversions. Advertisers who know how to properly use negative keywords are still enjoying great rewards from their campaigns.
There are certain expert tips for adding negative keywords that will help you easily manage your campaigns and control your budget. With this, you will operate on a lower budget and likely see a greater ROI.
What Are the Google AdWords Experts Saying?
1. Choose Match Type Carefully
Choosing the wrong negative keyword match type will result in a high budget with very poor results. There are generally three types of match types that every PPC consultant uses to make your campaigns successful: Negative broad match, negative phrase match, and exact negative match.
2. Watch out for Conflicting Negative Keywords
The results could be detrimental if you block the same keywords you are targeting. This mostly happens due to poorly choosing the match type. Unfortunately, this is a common mistake and can block your most successful keywords.
Google will alert you periodically when this happens. Be on the lookout for this notification and make sure to address it when it pops up.
3. Choose Your Negative Keywords carefully
Google Ads allows you to create up to 20 lists of 5,000 words each. That means that some people can create a very length negative keyword list for their campaign. Although you want to reach a specific group of people, you will have a smaller reach.
It is recommended that you carefully choose the keywords to eliminate so that you don’t block any that could convert. Again, choose the right match type and avoid conflicting your keywords in the campaigns.
4. Don’t Ignore Close Variations of Your Keyword
Sometimes, no matter how much you block the negative keywords, you will find you overlooked the close variations. Most advertisers focus on the plural and singular formats of the keywords.
But with the changes in Google’s matching algorithm, if your keyword has close variations, the ads are still likely to show up. Double-checking the keyword close variants after you have compiled them is therefore crucial.
Pay close attention to the plural, spellings, synonyms, and slang words because such variations can determine how much you will spend on your budget and the results you will get.
Having the above basic knowledge from the experts on adding negative keywords to Google Ads, you will gain control of your budget while having an easy time managing all your campaigns. So, why not put it into practice? The ball is on your court.
Looking for More Tips? Checkout Our New Video Breakdown!