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Gmail ads are an interesting tool that many advertisers fail to take advantage of. While the benefits you stand to gain will ultimately depend on what your goals are, you should at least know the basics of how they work and how to set up a campaign. These interactive ads are displayed at the top […]

While the mistakes we have seen and corrected over the years are too numerous to fit into one document, we’ve managed to narrow the list down to the 7 most prevalent blunders that businesses make when setting up their PPC campaigns. We highly encourage you to read all of these and then take a good, […]

Scenario: you offer translation services for businesses. We’re 99% sure you wouldn’t want someone contacting you or clicking your ad looking to translate “I love you” to Japanese. It’s a common issue for B2B businesses to qualify for certain keywords without simultaneously targeting B2C. B2B business often want to be in front of the general […]

In a recent post titled “The 5 Reasons Your Business Needs PPC Advertising,” the subject of purchasing intent was brought up while discussing the importance of highly targeted PPC campaigns. Today we’ll be taking a closer look at this topic and exploring how it can help drive significant improvements to the conversion rate of your […]

If you think of AdWords as a skilled profession, which it is, then the question of how to become in the top 1 percent of PPC specialists comes down to one simple question: what does any skilled professional do? We’ve rounded up a four-point checklist that helps professionals work their way to the top. Pay […]