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A big challenge and common (and great) unanswered question: how to target businesses and not retail customers with AdWords. One way is to target using keywords, such as “wholesale,” or “for business.” This helps assume it’s a business in the keywords search query. This simple method helps you segment out the market you’re targeting, which […]

Many people incorrectly assume that PPC is ineffective or that it simply isn’t right for their business. This view is usually the result of a poorly structured campaign that leads to less than favorable results. While PPC does require planning and management to develop a successful strategy, the truth is that any business can benefit […]

Content marketing is undoubtedly fast-becoming the online marketing method of choice for many brands and businesses. In fact, in a 2016 B2B content marketing report by CMI and MarketingProfs, 88 percent of B2B marketers said that they are using this strategy in their organization. This presents the large number of digital experts who believe in […]

YouTube is a great platform to promote your business in an entertaining way. However, the best videos on the planet are useless if users can’t find them. Make it easy for people to become aware of your clips and grow your YouTube channel traffic with the following top three best practices. 1. Channel Optimization The […]

You’ve got a pretty good conversion rate but it could be better? Your conversion numbers are okay but could use an increase? Maybe it’s time to change your conversion rate strategy. We collected the most important CRO best practices to make your campaigns more effective and to boost your conversions. 1. Content vs. Style In […]