Bidding is one of the most fundamental concepts in paid search marketing, yet search marketers and clients need to know important facts. Like: how much should I pay per click, should I focus on ad position, should I purchase software or use Google’s conversion optimizer?
Many tools and software options focus on the math, predictive statistical analysis, to decide how much you should pay per click today to reach your goals. Those goals are usually conversions. Many people focus on the wrong things, like guessing or instincts in an attempt to reach the top position under the belief that if they are the first noticed, then they will get the sales.