Online Marketing Blogs -Search Engine Marketing and Adwords

SEO and Penguin 3.0 – Three Things You Need To Stop Doing

December 31, 2020November 4, 2014 by M.C.

Google released Penguin 3.0 which is the first update in over a year to the Penguin system. Penguin is a filter that is directed towards fighting the spam that has threatened to overwhelm the internet. If you’re a website owner and want to steer clear of any and all Penguin updates, here are 3 things … Read more

How Can You Improve Your Paid Search Results?

March 1, 2021August 13, 2013 by Lior Krolewicz

Text sign showing Pay Per Click. Conceptual photo Internet Advertising Model Search Engine marketing Strategy Desk notebook paper office cardboard paperboard study supplies table chart.

If you’re having a tough time getting the results that you were looking for from your paid search advertising, it may be time to mix it up. First, though, you have to figure out what the underlying cause of your struggles is. Could it be a bad setup of your account, the impact of your competition, changes in your website or simply the time of year? These are all possible reasons for your struggles, but sitting around wondering about them isn’t going to help you out. Taking steps to turn things around can help you to get back to profitability as quickly as possible.

Is it Time to Increase Your AdWords Budget?

March 1, 2021August 7, 2013 by Lior Krolewicz

Businessman Putting The Letters Of The Word Budget On Coins

If you are profitable on AdWords, you may be wondering if it is a good time to increase your budget, take a little bit of a risk and try to push to the next level as a business. It’s a decision that certainly makes people a bit nervous, but as long as you’ve been keeping track of all of the information at your disposal, you should already know whether or not it is a good idea to push your budget a bit higher. If your campaign has been successful on a smaller scale, there is plenty of reason to believe it can be more successful on a larger scale in terms of sheer profits.

Is It a Good Idea To Advertise on Bing?

March 1, 2021July 31, 2013 by Lior Krolewicz

The majority of the search traffic in the world is through Google, so naturally most businesses that do online advertising work with Google AdWords as well. If you’ve been using AdWords for quite some time and are only making incremental improvements in your advertising performance, you may be looking outside the Google box in order to make big leaps and bounds in your sales. One idea to broaden your horizons is to advertise with Bing, another leading search engine. If you feel that you’ve maximized your performance on Google AdWords, this is a good idea.

What Is AdWords Rule Based Bidding?

July 23, 2021July 24, 2013 by Lior Krolewicz

Hand holding auction paddle. Bidding concept. Auction competition. vector

In Google AdWords, you have an option to set up rules to change your campaign automatically based on other triggers or events. This is known as rule-based bidding. There are a number of advanced software programs and tools that have been created that do just that, using advanced statistics. There are a lot of aspects of rule-based bidding to get into, and it can be found under the “Automate” tab in AdWords. To start, it’s a good idea to use some basic, easy rules that will get you going.

What Are the Pros and Cons of Negative Keywords?

July 22, 2021July 19, 2013 by Lior Krolewicz

In Google AdWords or Bing, you can add negative keywords to your advertising groups or campaigns in order to block your ads on those particular keywords. For example, if you are a bar owner in Chicago and you use the negative keyword “exam,” in AdWords, you will block out “bar exam in Chicago,” from your campaign. That’s due to the word exam, and it would keep you from serving your ad to individuals looking for the legal exam as opposed to a place to have a few drinks.

Setting Up Your AdWords Account

March 1, 2021July 12, 2013 by Lior Krolewicz

One of the most important things that you need to do in order to be successful in online advertising is to correctly configure your Google AdWords account. (Talk to a Google Adwords consultant for Google AdWords help.) It is a foundation of your online advertising campaigns, and having a mediocre setup is a risky move that can cause you problems in both the short and long term. Ultimately, it will be hard to grow it with your business, which will eventually cost you money.

That’s easy enough to understand, but if you don’t know how to come up with a great account setup, you can’t get going. In an ideal situation, you would set up your campaign to look a lot like your website’s navigational menu. That makes it easier to track your account’s performance, and makes for a no nonsense campaign.

WHAT IF YOUR PROFITS WERE GUARANTEED?

March 1, 2021April 26, 2013 by Lior Krolewicz

YOU DON’T WANT TO BE “NUMBER 1” Everyone says that they are an expert on Google and can get you to the #1 position, but that often leads to nothing more than disappointment, a leaking ad campaign, and being buried by irrelevant paperwork. What I know: You’re wasting money. What I do: Plug the leak, … Read more

Advanced Google Adwords Bidding Technique – Part 2

March 1, 2021March 28, 2013 by Lior Krolewicz

In the previous post, I discussed how you could get one sale at five dollars, and then increase your bid to get closer to $10 per sale. I had a few people ask why they couldn’t just stay with the five dollars per sale bid and get more profit. That’s a good question. It has to do with the balance of Google. In most advertising markets, you will find that if you stay conservative at five dollars per sale, you most likely won’t get as many sales as you would if you move up to $10 per sale. Why does this happen? (Ask a google adwords expert on how it applies to your business.)

Advanced Google Adwords Bidding Technique – Part 1

March 1, 2021March 19, 2013 by Lior Krolewicz

Conceptual hand writing showing Real Time Bidding. Business photo showcasing Buy and sell advertising inventory by instant auctions.

In the previous post, “Basic Google Adwords Bidding” I told you how to bid on keywords with a new account when you don’t yet have any sales or conversion data. Once you begin to collect data, you can make better-informed decisions on how much to bid for each keyword. (Learn a detailed concept of bidding methods with a google adwords consultant.)

When you start your new account, if there are certain keywords that are spending faster than any others, it’s a good idea to lower your bids for those words. Otherwise, you may run through your budget very quickly because of a few keywords. Remember your number one goal: get as much traffic to your website while spending the least possible. When you are able to start tracking your conversions, you can then find which keywords are leading to the most sales and focus your bidding on them. You can also lower bids on keywords that aren’t leading to as many sales.

Basic Google AdWords Bidding: How To Bid in a New Google AdWords Account

March 1, 2021March 13, 2013 by Lior Krolewicz

I always recommend to anyone who is starting a new Google Adwords account to start slow and then work their way up. Here is a recommended process you can use to begin your own account.

Start by going to the Google Keyword Tool. Type in common keywords for your product or service. Then, you will see Google’s estimated cost per click. For example, if you looked up “dog food”, you may see that in the US, the approximate CPC will be $1.91. In a future post, I will discuss something called “head keywords”, like “dog food” and how they affect your competition compared to “long-tail keywords” like “cheap dog food online”.