Remarketing campaigns are a great way of displaying your advertising message to potential customers who have already been on your website but did not convert. This audience deserves special attention since it has shown interest in your product or service and is more likely to make a purchase. And here is how you set up … Read more
4 Mistakes To Avoid For More Successful AdWords Campaigns Managing a successful campaign starts from avoiding common mistakes. Check out these 4 mistakes that are ruining your adwords performance: Mistake #1: Keeping Irrelevant Keywords Including relevant keywords in your ads is a smart way of attracting the interest of potential customers. However, if … Read more
Good SEO practices can mean the difference between a highly rated page on search engines and one that ends up buried many pages back. If you follow a few simple recommendations, your page hits on your web site can rocket upwards like a space shuttle. Summarize Your Article in Your URL Using Keywords Blog programs … Read more
In contrast to regular Google text ads, the ads of a shopping campaign, called product listing ads, appear separately from text ads in their own box. They include important product information like the price of an item, the title, an image, and your business name. Therefore, they may be a good advertising option for you … Read more
Setting up A/B tests is fundamental to generating a mathematical account optimization system. Follow these 4 steps to make sure your tests are generating statistically relevant results for your business: 1. Testing Variables Individually You should always test one variable (headline, description line one, description line two, display URL) at a time with several ads … Read more
Title tags are an important aspect to consider in SEO optimization. The title tag is often the first thing one sees in a search query, and thus it is of great importance to be certain that the title offers clear and concise information about the web page. In general, the title should contain the most … Read more
Bid modifiers allow you to optimize your campaign by increasing or decreasing the bid based on the performance in a certain location, at a certain time of the day, or on mobile devices. By adjusting the bid, you can control where and when your ads are showing and improve your performance and ultimately your return … Read more
1. Not Using Negative Keywords With negative keywords you can specify your campaign’s targeting. Negative keywords prevent your ad from showing up for searches that are not relevant to your business. For example, let’s say you sell antique furniture, you might not want to show up for searches like “modern”, “stylish”, or “contemporary furniture”. These … Read more
The AdWords auction insights report provides useful information in terms of your performance compared to the performance of other advertisers in the same auction. These insights can help you optimize your bid and budget and make your campaign more successful. The auction insights report is available on the campaign, ad group and keyword level and … Read more
Text ads are the standard type of AdWords ads. They include a title, two lines of text called description lines and your website address. The following article will introduce each component of a text ad in more detail and provide you with useful tips to improve your AdWords ad copy. 1. The Headline The headline … Read more
What is Google Hummingbird? Google’s Hummingbird update is a search algorithm that Google claims will yield better results. It is called “Hummingbird” because it is precise and fast, according to Google. This name was implemented around the 30th of August, 2013. Hummingbird is a new engine based on new and existing parts. With this new … Read more
Google is a very strange beast. Many business owners depend on Google to help them get traffic to their site. Then there are those that feel that the constant changes that Google imposes only serve to create headaches. However, one thing is certain: Google is a very powerful tool if utilized properly. Search results can … Read more
