Google AdWords has introduced a new campaign type that some of you may have been waiting for: Call-only campaigns. This feature allows businesses to draw attention to their phone number, call button, and business description. If your goal is to encourage people to call your business, keep reading to learn more about Google’s new call-only … Read more
What Are Sitelinks? Well, in the context of this article, they are a kind of sublink that pops up under a result when you do a Google search for something. You can think of the main search result as the stem or trunk, and the sitelinks below it as little roots branching off to other … Read more
Are you using LinkedIn? For those of you who answer this question with “No because I’m using Facebook, Twitter and Pinterest”, it might be worthwhile to try LinkedIn. Why you ask? Because LinkedIn’s popularity is growing rapidly and it has already left Twitter behind when it comes to content marketing. Check out why you should … Read more
Google released many new features in the past year that you may or may not have heard from yet. We selected the most relevant AdWords updates for you. Check out what they are for and how to use them. 1. Callout Extensions Callout extensions are, as you might guess, ad extensions that you can use … Read more
A responsively designed website uses a flexible grid that changes its layout depending on the size of the screen or window on which it is being viewed. In other words, it “responds” to the different viewports and devices on which it appears. The grid of website assets stacks itself accordingly to provide the best viewing … Read more
If you are using Facebook ads already and think about improving your performance or if you have never used Facebook ads before and think about utilizing them as part of your online advertising, here are some tips how to create successful ads for your Facebook page. 1. News Feed Ads Or Right-Hand Column Ads? First … Read more
Choosing the ideal campaign settings for your particular advertising goals is essential. If your settings are just not quite right for your purposes, you will never achieve your maximum potential. Therefore, take a few things into consideration before you get started on your first AdWords campaign. 1. Search Network? Display Network? Or Both? The Google … Read more
Visuals are a powerful way of delivering a message or making a statement. It takes only seconds for you to absorb the message of an image, in contrast to a lengthy text (and let’s face it, sometimes we are simply too lazy to read a long wall of text). Visuals, if used wisely, can make … Read more
Optimizing your landing page is crucial to maximizing sales. There are several tests that you can run but here are 4 basics that you shouldn’t miss out on! 1. Make Sure Your Ad Matches Your Landing Page Your ad copy should match your landing page. Sounds pretty obvious right? Making your advertising message as relevant … Read more
What is an OG Tag? OG tags, or open graph meta tags are very popular for use in social media such as Facebook and Twitter. The very large amount of people using social media such as Facebook and Twitter makes it a great place for sharing. This makes social media great for marketing. In 2010 … Read more
Managing a successful campaign starts from avoiding common mistakes. Check out these 4 mistakes that are ruining your adwords performance: Mistake #1: Keeping Irrelevant Keywords Including relevant keywords in your ads is a smart way of attracting the interest of potential customers. However, if your keywords lead to a landing page that is irrelevant to … Read more
You have an amazing picture but you just can’t seem to get enough people to look at it. I know it seems daunting but don’t be discouraged hopefully you will find some help here. There are many ways out there to get your images seen and to make them ideal for SEO practices. These few … Read more
