If you’re a social media advertiser or a female teenager, you’ve probably heard of SnapChat, a mobile app that is similar to social networks like Facebook and Twitter, yet different. Learn how you can use SnapChat for your online advertising: 1. SnapChat & Snaps First of all, SnapChat is a mobile app with which users … Read more
If you’re using Google Shopping campaigns, you’re already familiar with the Google Merchant Center and product data feeds. However, we have collected some best practices that can make your Shopping campaigns even more successful. 1. Keeping Your Product Feed Up To Date Keeping your product feed up to date is probably one of the first … Read more
You’ve set up your AdWords account and you’re about to create your first AdWords search campaign. But before you start setting bids and budgets, take a few minutes and read through the following practical tips to make your first campaign a success and avoid some common mistakes. 1. Keyword Match Types Are Key When it … Read more
Content Marketing is time-consuming and tricky when it comes to providing new and interesting ideas for your audience on a regular basis. So why not focus on the most important steps and make the most of your time to reach your business goals? Read more about the content marketing practices that you can live without. … Read more
Keeping your blog or newsletter interesting for your readers can be challenging. First of all, providing quality articles on a regular basis is time-consuming and many small business owners simply don’t have the time. And second of all, being creative on demand can be daunting. However, content marketing bears a huge potential for business growth. … Read more
When you think of ‘campaign optimization’, what is the first thing that comes to your mind? Probably something like modifying your bids or finding new positive or negative keywords in a Search Terms Report. Landing page optimization is typically not among the first responses. The improvement of your landing pages bears great potential for lowering … Read more
A sitemap is a tool utilized by web-developers to organize their website’s content. It can be useful for any size website however, it is best used with a larger site. A site map is like an organizational tree but for a webpage. It will list the homepage and other pages will branch from that to … Read more
If you’re about to undergo a website migration and want to maintain optimal SEO visibility, then here are 3 tips to consider. Pull 3 months of Google Webmaster Tools data for post migration comparison purposes Before doing a full data migration, it is important to backup your data and make sure all necessary elements are … Read more
Are you member of a Facebook group? Or did you form one? If so, why not create a Facebook community for business? Facebook groups can help you grow your business by building connections between your members and with your company. Read more about the 2 different types of Facebook groups that you should use for … Read more
You get a good amount of retweets on Twitter but a bit more wouldn’t hurt? We have four easy tips how you can increase your retweets dramatically without much effort. Learn more: 1. Use Rich Colors Tweets with colorful images gain more attention, and images with saturated colors stand out even more. To give you … Read more
Google has now introduced a new and handy feature that will make filling in forms on mobile devices faster and easier: the Google Chrome Autocomplete Attribute. This feature allows web developers to mark data fields with common information like ‘name’, ‘address’, and ‘email’. Learn why you should use autocomplete. Many websites, particularly ecommerce sites, … Read more
Brand Pages has been a useful feature for businesses to market their products and services on Facebook for the past 8 years. Starting out as a great marketing tool, Brand Pages has suffered a loss of effectiveness, making it more difficult to display content to fans. Here are some helpful tips on how to organically … Read more
