LinkedIn is a great tool to market yourself online given that your public profile shows up for searches. But how can you make sure that people looking for someone with your skills can find you? Improving the visibility of your LinkedIn public profile is easy with the following practices. 1. Check Your Privacy Settings First … Read more
Twitter has recently updated its messaging system to make it easier for customers to get in touch with your business. Learn how to use the improved Twitter direct messages feature to communicate with your clients directly. 1. How It Works Previously only users who are following you were able to send you a direct message. … Read more
When you make a purchase online, where do you usually buy? Sites you know and trust? Sites that have been recommended to you by friends? Sites that show customer reviews about a product? If so, you belong to the majority of people who prefers to purchase from a site that provides social proof. Now how … Read more
Google Analytics is a great tool to measure the success of your AdWords campaigns. It has tons of features that can help you to find out how much time visitors spend on your website and what content they are interested in. Considering the huge number of features Google Analytics offers, it is easy to miss … Read more
Keeping your blog interesting for your readers can be challenging. Writing quality articles on a regular basis is time-consuming and being creative on demand can be daunting. However, you don’t want to share irrelevant content just for the sake of sharing. By utilizing the following content creation strategies you can make sure to provide interesting … Read more
Are you running a Google+ campaign and your goal is to boost engagement? We collected 3 best practices that can help your advertising message stick out and get the attention it deserves. 1. What Should Your Post Look Like? First of all, your post title should be no longer than 40 characters and formatted in … Read more
Is one of your business goals to boost conversions without increasing your marketing spending? We collected the most effective tips to increase your sales while staying within budget. 1. Know Your Audience And Speak Their Language First of all, knowing your target audience is crucial. Only if you know your customers’ interests and needs, you … Read more
Reducing Bounce Rate is a high priority for increasing conversions. It tells you how many people arrive on your site and close the page quickly, never clicking through to another page or continuing the sales process. According to gorocketfuel.com, average bounce rates fall between 26% and 70% and anything under 40% reflects a well-designed website. … Read more
Software systems are becoming an ever-growing part of our working (and non-working) lives and we’re getting to be more savvy at finding which will suit our needs. Google searches are often the first point of call when looking for a new software system to answer a question or solve a problem and this is where … Read more
No matter what you’re searching for on the web or which website you’re browsing – they’re always there: Banner ads. Due to their omnipresence on the web, they get ignored more often than clicked on by viewers. Besides reasons like fear of spam or a virus, banner ads remain disregarded for their supposedly uninteresting content. … Read more
Your marketing is doing well but your brand could use a boost? There are two ways of doing so: Spend more money on marketing or have your social media community promote your product. Here are some best practices on how to create a lively online community and how to engage with its members. 1. Create … Read more
The call to action (CTA) is, or should be, the last part of your description line two of your Google AdWords ads. A good call to action tops off your message, attracts your readers’ interest, and makes them perform the desired action, for example making a purchase. This being said, your call to action plays … Read more
